If the GAC Emkoo Concept goes into production, it could be great for Tan Chong Motors.
Last year, Tan Chong Group signed an MOU with Chinese car manufacturer GAC to be their local distributor. They brought in the GS3 compact SUV to start, but that hasn’t really made quite a lot of headway yet. Perhaps what they need is something a little larger and a lot more futuristic, like GAC’s EMKOO Concept car.
The EMKOO was shown in April of 2022 in Guangzhou and it represents GAC Motor’s new design concept which they call ‘Hi-tech Industrial Aesthetics’. This design language is full of sharp feature lines and places the car in a dynamic stance. GAC calls it a glimpse of the future.
Although it’s still in its concept phase, the EMKOO has many of its technical details ironed out. This indicates that GAC Motor is quite serious about bringing it to production in the short to medium term. The EMKOO is 4,680mm bumper to bumper, 1,901mm wide, and 1,670mm tall. The wheelbase is 2,750mm and its weight is pretty high at 1,915kg.
There are also a few powertrain options planned for the GAC EMKOO. The first is the Mega Wave Hybrid System. This mates a 2.0L Atkinson cycle petrol engine with the company’s 2nd generation electrified system. The will also be a Mega Wave powertrain system with a smaller 1.5L TGDI engine and a standard petrol 2.0 turbo model to cater to diverse market needs.
Check out the press to release for more info.
PRESS RELEASE
Unveiled on 26th of April, 2022 in Guangzhou, China, the GAC EMKOO represents GAC Motor’s new design concept – Hi-tech Industrial Aesthetics, the harbinger of a new design trend! With sharp feature lines, a dynamic stance, and hi-tech ritual designs, it has reconstructed the future car design paradigm in the age of intelligence. Distinctly different from other GAC Motor’s models, the EMKOO is poised to usher our customers into the hi-tech future. It is not a far stretch to say it’s a “glimpse of the future”.
The front lighting elements are well integrated into sharp and dazzling headlamp matrixes, named the “Eyes of Revelation”. They are intelligently programed to light up individually and sequentially to provide a theatrical visual experience. The memorable front fascia of EMKOO is defined by a V-shaped “Illuminant Grille”. The radial grille bars feature the layered lighting strips, drawing a parallel between time and space. The low-nose, high-tail side profile of GAC EMKOO is inspired by the shape of a recurve bow and creates an impression of the fullness of energy about to be unleashed. The split taillight strips, dubbed “Quantum Lightsabers”, form a red crescent in the dark night. The avant-garde design of the rear end is adorned with the aerodynamic rear spoiler and dual vertical twin exhaust pipes. Whether on city streets or the metaverse, the EMKOO has a cool, head-turning presence.
The inner space, on the other hand, explores the dimensions of sensual experience. In combination with intelligent technology, circles, the byword for “sublimity” and “perfection” in traditional Chinese culture, set the theme of the interior design. When activated, the round Energy-Storing Scroll is meant to be the epitome of futuristic industrial design. It also houses a collection of functional parts, such as the center screen and rotating air vents.
The Crystal E-shift takes cutting-edge intelligence to another level. It is not only beautiful to look at but also ergonomically shaped for a more comfortable, intuitive control. The driver and front passenger ‘Pilot Seats’ feature a 360-degree Floating Soundscape. Inspired by the neckband headphone, the strategically placed speakers are tuned perfectly to provide an exceptionally immersive and exclusive audio experience. Instead of traditional push-pull door handles, we introduce paddle locks. With a simple press, you open not only the door but also a box of fun technologies.
The GAC EMKOO is an inside-out evolution and a device to take you into the future.
