Customers will be involved in each and every step of the creation
Personalisation or customisation has become a flourishing business for luxury automakers but for motorcycle manufacturers, it is a whole new opportunity that has not yet been tapped. Perhaps realising this, Ducati has launched Ducati Unica, a new customisation program that allows its top clients or Ducatisti to create truly bespoke motorcycles.
According to Ducati, customers participating in the program will be given the opportunity to personally convey their ideas to Ducati Centro Stile designers and pick out their desired materials, finishes, special colours as well as accessories for their dream bikes.
Needless to say, they will also be able to witness first hand the creation of their bikes through periodical visits. On top of that, each stage of the creation, from the first sketches to the delivery ceremony, will be documented.
Each bike made under the Unica program will come with a certificate of uniqueness, which is Ducati’s way of assuring the customers that the design will not be replicated in the future.
Being an exclusive program, Ducati can only accept a small number of requests each year and those considered to be “in line with the values of the brand.”
PRESS RELEASE
Ducati announces the creation of Ducati Unica, the new customization program dedicated to those who want to design and build their own exclusive and unique motorcycle.
With Ducati Unica, the Centro Stile Ducati opens its doors to Ducatisti and accompanies them in the realization of their dream: to collaborate directly with designers and technicians to create a motorcycle that will be a unique piece in the world.
Ducatisti who join the program will be able to enter the Ducati Centro Stile atelier in person, describe their desires to the designers and follow, during periodical visits, the progress of their motorcycles, experiencing first-hand the level of dedication and attention to detail that Ducati reserves for each customization project.
With the support of the professionals of the Ducati Unica team, the customization process will be outlined, defining every detail: precious materials, dedicated finishes, special colours and Ducati Performance accessories. All in compliance with the stylistic criteria that identify a real Ducati.
Each stage of the creation of the bike will be documented and will see the involvement of enthusiasts, from the first sketches to the delivery ceremony.
Andrea Ferraresi, Centro Stile Ducati Director: “Design is a distinctive element of our creations.
We wanted to give Ducatisti the chance to identify themselves even more with their own bike, making it a direct expression of each person’s individual style. Therefore, we created Ducati Unica, an exclusive program that testifies to the excellence of Made in Italy of which Ducati is a representative in the world. An exciting and unforgettable experience of customization to be experienced directly within our Centro Stile. The moment in which Ducatisti finally see their bike is very exciting for us at the Centro Stile and a source of great pride.”
Each Ducati Unica is delivered to its owner accompanied by a certificate of uniqueness, which attests its originality and ensures its non-replicability.
The level of uniqueness and the obsessive attention to detail of each Ducati Unica project mean that the company can only accept an extremely limited number of requests each year, and only those considered to be in line with the values of the brand.
Ducati dealers are an integral part of the project. By contacting them, you will be able to obtain the information necessary to request access to the program, which is extended worldwide and applicable to the Ducati and Ducati Scrambler range.
