Mitsubishi Motors Malaysia reports that in September 2021, they sold more units of the Triton than ever before. This was mostly down to order fulfilment for the accumulated backlog since June 2021, when the nation went into near-total lockdown. In that month alone, they delivered some 1,521 units and took 34% of the pick-up truck segment, the lion’s share.
Versus last year’s performance, Triton’s sales performance has increased by 5.1%
The Mitsubishi Triton has been a popular pick-up truck for many years. The latest design revision came in 2019 and since then it has stood out as one of the more handsome and angular looking trucks in the segment. This momentum hasn’t quite stopped, but Mitsubishi Motors Malaysia has also been doing their part to keep it fresh and relevant as more of its competitors get updated with new variants like the Triton Athlete popping up in recent months.
Mitsubishi Motors Malaysia is currently one of the top three non-national automotive brands in the country thanks to the XPANDER’s introduction. The XPANDER has received close to 13,000 bookings since its launch about a year ago.
Here’s the press release with more.
PRESS RELEASE
MITSUBISHI MOTORS MALAYSIA (MMM) the official distributor of Mitsubishi Motors vehicles in Malaysia, announced historical high sales achievement for Mitsubishi Triton in the month of September 2021. With the recent reopening of automotive industry since the lock down dated from June 2021, MMM is currently fulfilling the accumulated backlog orders, and successfully delivered a record high of 1,521 units with the highest market share of 34% within the pick-up segment for the same month.
Comparing to last year, Mitsubishi Triton sales performance increased by 5.1% within the first half of Financial Year 21 (April – September 2021), while overall company sales also achieved positive growth with a total of 6,907 vehicles sold. This resulted in the company’s market share increasing from 1.7% (April- September 2020) to 3.9% (April-September 2021) of Total Industry Volume (TIV). Mitsubishi Motors remains as the top three non-national automotive brands in Malaysia. (MMM’s Financial Year 2021 calendar is from April 2021 – March 2022)
The XPANDER is now Malaysia’s best-selling non-national MPV with close to 13,000 bookings since launch in November 2020 to date. Out of which, the company has already delivered 5,756 units to new owners, since its launch in November 2020.
“After a few months of challenging market situation due to the COVID-19 pandemic and lock downs, the team at Mitsubishi Motors is working with our best efforts to improve production, delivery timing, and to recover from backlog orders fulfilment for the XPANDER and Triton. We would also like to thank our customers who have shown us support and have been patient with us. As the nation moves towards the endemic era and with the resumption of the automotive supply chain and showrooms opening, we are confident for optimistic sales numbers over the second half of our Financial Year,” said Tomoyuki Shinnishi, Chief Executive Officer of MMM.
He added, “In addition, we are continuously looking to improve and introduce new digital services. Soon we will be announcing a Home Delivery Service for customers who have purchased a Mitsubishi to have their brand new car delivered to their doorstep. This is to ease customer’s convenience in shopping online. We are also working very closely with our dealerships to ensure full SOPs are in compliance and only fully vaccinated staff are allowed to be on duty and serve customers.
