Will it be rebadged into a Proton?
The fourth generation Geely Emgrand has been officially launched in its home market, almost three months after the Chinese automaker gave us the first glimpse of the sedan back in June.
As previously reported, the Emgrand is built on Geely’s B-segment Modular Architecture (BMA) which underpins other Geely models like the Bin Yue (sold as Proton X50 in Malaysia), Bin Rui and the ICON. Despite riding on a B-segment platform, the Emgrand appears to have dimensions similar to that of a C-segment sedan.
To be specific, the Emgrand measures 4,638 mm long, 1,820 wide and 1,460 mm tall, making it just 40 mm shorter but 18 mm wider and 45 mm taller than the new Honda Civic sedan.
Design-wise, it’s everything you would expect from the brand – clean and handsome with no frills. The front fascia features the company’s trademark grille with chromed vertical slats, which is flanked by sharp-looking headlights with segmented daytime running lights.
Along the side, there’s a prominent shoulder line and a chrome beltline that give the car’s otherwise plain three-box profile an elegant touch. Meanwhile, the rear section looks rather fancy, largely thanks to the full-width taillights. The bumper houses a faux diffuser but no fake tailpipes are seen here.
Moving inside, you’ll see that Geely has taken a simplistic and modern approach, with 12.3-inch a digital instrument cluster, a 10.25-inch ‘floating’ central display, a high centre console as well as an uncluttered dashboard. Looks and tech aside, Geely says the Emgrand has a “premium level NVH performance” with a cabin noise level of 37dB at idle.
Other equipment available for the sedan includes a host of advanced technologies from Geely, which include GKUI Geely Smart Ecosystem that supports OTA updates and AI assistant, CN95 intelligent purifying AC system, 540° surround view camera system and ultra-high def driving recorder.
Powering the Emgrand is a new naturally-aspirated 1.5-litre four-cylinder engine with 114 PS and and 147 Nm of torque. According to Geely, the all-aluminium engine is available with either a five-speed manual or a CVT that can simulate an eight-speed torque converter automatic gearbox.
PRESS RELEASE
Geely Auto (Geely), the largest privately-owned Chinese brand, officially launched its latest 4th generation Emgrand sedan. The latest Emgrand model is the first in the series to be developed on Geely’s B-segment Modular Architecture (BMA).
Twelve years since the first generation Emgrand was launched, the series has gone through four iterations to date with each improving to better meet user needs. The continuous improvement of the Emgrand series has enabled it to become the best-selling Chinese brand sedan for 9 consecutive years and satisfy the mobility needs of 3.25 million users. The latest 4th generation Emgrand inherits the series commitment to “quality, technology, and contemporary aesthetics.” Empowered by Geely’s advanced BMA architecture, the 4th generation Emgrand once again aims to set new benchmarks for small compact family sedans.
Endowed with the advanced properties of the BMA, the fourth-gen Emgrand offers users a sleeker body, greater space, improved comfort, better handling, higher quality, and Geely’s latest technologies. The 4th generation Emgrand adopts the latest Innovative Geely 4.0 era designs with a sleek wide-body profile, an ultra-low 0.27Cd drag coefficient, and low center of gravity. The face of the new Emgrand adopts Geely Auto’s latest interpretation of its signature expanding cosmos grille. The body of the 4th generation Emgrand sits at 4638x1820x1460mm and the new design improves the Emgrand’s grip and handling.
The wider design has enabled designers to provide users with more usable space. The central control console features a unique double-layered three-dimensional storage compartment. Increased rear truck space has allowed the 4th generation Emgrand to become a leader in its class. Spatial visibility has also been improved with A pillars which only block 2.7° of the drivers vision, effectively reducing blind spots and improving driving safety.
Aided by Geely’s global network of engineering talents, the 4th generation Emgrand received world-class tuning from experts in China and Europe. Chassis tuning not only improved handling, it also provided the 4th generation Emgrand with premium level NVH performance. At idle, in-vehicle noise reaches an ultra-low 37dB. The new model is equipped with Bosch’s latest 9.3 ESP system and achieves a best in class 100km/h to 0km/h braking in under 36m.
Powering the new model is Geely Auto’s newest 1.5L 4-cylinder DVVT ultra-light all-aluminum engine, providing a maximum power output of 84kW and torque of 147N•m. The engine’s all-aluminum build help to reduce weight and improve fuel performance. The engine is matched to either a 5-speed manual transmission or the latest generation CVT automatic transmission which can simulate an 8-speed automatic with a hydraulic torque converter design, offering high transmission efficiency and smooth power output.
In terms of intelligence, the 4th generation Emgrand also exceeds all others in its class. Inside, users will find a 12.3 inch digital instrument cluster, 10.25inch floating central infotainment panel, GKUI Geely Smart Ecosystem, AI voice assistant, a CN95 intelligent purifying AC system, and other advanced technologies from Geely. The higher trims also offer 540° surround view camera system, ultra-high def driving recorder, hands-free truck opener, and other convenient features. Being connected to Geely’s Smart Ecosystem through the GKUI, the 4th generation Emgrand also supports OTA updates which enables constantly improving AI assistant, intelligent navigation, infotainment experience, and other smart features.
The 4th generation Emgrand is produced in one of Geely’s most advanced smart production plants in Changxing. Geely Changxing plant adopts the industry’s most advanced intelligent production processes to achieve zero deviation fully-automated stamping, environmentally-friendly zero waste automated painting, and 100% automated robotic welding. The plant also utilizes full digital twinning of the entire production process in order to make constant improvement to production and ensure quality.
The champion of Geely Auto, the Emgrand sedan has always been known for its quality, value, and reliability. Today, the new 4th generation Emgrand brings the model series to a new era of smart modular manufacturing and development. As the first sedan developed on Geely’s advanced BMA architecture, Emgrand once again leads the way for Geely Auto to create mobility experience which exceeds user expectations.
