New Citroën brand guardian contacting owners for recalls and more.
Citroën in Malaysia has had a troubled relationship with Malaysian car buyers for the longest time. From the early days of Directional Motors who launched the BX and Xantia with no plans to look after their customers (we can say this with confidence as we owned a BX19) to Competitive Supreme who tried their best to revive the interest in Citroën cars in Malaysia with little success.
Then when the Naza Group took over the Citroën brand under Naza Euro and set-up a stand alone showroom it attracted a new group of buyers who were soon disappointed as after sales was not taken seriously. Now comes a brand new brand guardian, Berjaya Auto Alliance Sdn Bhd (BAASB) who took over both Peugeot and DS (both PSA brands) and they come with and excellent track record in taking care of their customers.
Past Citroën owners are already being contacted (as long as they are in the database) for recalls and after sales needs. This is good start and with very interesting models from Citroën’s factories, we could see a revival of interest for Citroën and the DS brand.
In January this year (2021) they reached out to all Peugeot, Citroën and also DS owners to contact them for a database update so that they can start looking after their after sales and if needed warranty coverage.
Through this exercise, information such as service reminders, warranty periods, service campaigns, news and additional support would be streamlined and made more accessible for Peugeot owners. Owners are required to provide proof of their vehicle registration card, service and warranty booklets, by logging onto the website and completing the information updates. All information collected would be protected in accordance to the Personal Data Protection Act (PDPA) law of Malaysia.
These are just one of the initial efforts by BAASB to improve the ownership experience. Lastly, the group would like to thank all customers for their unwavering support and value their patience, confidence, and faith in the brand.
For more information, customer can log on to www.peugeot.com.my or drop an email at [email protected]. Customer may also contact our updated Peugeot Customer Support number at 03-7627 8818, which operates from Monday to Friday, 8.30am – 6.00pm.
Please take note that the newly set up Berjaya Auto Alliance team will also continue to service warranties, carry out aftersales service and distribute spare parts for the other PSA brands we mentioned. And that’s where they need your help as mentioned above.
In order to start their journey with the Peugeot brand on the right foot, the Berjaya Auto Alliance team are trying to create a more complete and accurate record of customer information. This will help them carry out service reminders, issue recalls, and provide additional support to these existing customers.
