There is no doubt that Perodua has another winner on their hands
It has only been a month since its launch and Perodua has already delivered a total of 4,345 units of the Ativa to its customers. The figure is not even half of the 14,574 bookings collected for the crossover since the automaker started accepting orders on 19 February.
According to Perodua, the AV is the most popular, with 67% customers opting for the top-spec variant. As a refresher, the Ativa is offered in X, H and AV variants, with all three powered by the same 1KR-VET 1.0-litre turbocharged three-cylinder engine.
As for its 1Q 2021 performance, the national automaker has revealed that the numbers have gone up 29% to 57,911 units compared to 44,977 units in the same period last year.
What’s more, the production for the first three months of 2021 also saw an increase of 23% to 60,383 vehicles versus 49,280 units in the same period last year.
That being said, Perodua President and Chief Executive Officer Dato’ Zainal Abidin Ahmad revealed that the company is facing the shortage of semiconductor chip and is working with its partners to find alternative supply.
Here’s the press release with more:
PRESS RELEASE
Perodua sold an estimated 57,911 vehicles in the first quarter of 2021 (1Q21) – 29% more than the 44,977 units it sold in the same period last year – as production increased to meet demand for all its models, especially the newly-launched Perodua Ativa.
“March saw a jump in our sales numbers to an estimated 24,433 units, underpinned by strong demand, particularly for the Ativa, which has collected 14,574 bookings since we began order-taking on 19 February,” Perodua President and Chief Executive Officer Dato’ Zainal Abidin Ahmad said.
Month-on-month, Perodua’s registrations jumped by 47.3% to 24,433 units in March 2021 compared to February 2021’s 16,583 units.
Dato Zainal added that of the 14,574 Ativa bookings garnered so far, 4,345 units have been delivered since the new model’s launch on 3 March, and that Ativa demand is currently skewed 67% towards the range-topping AV, which is within projections.
“This makes the Perodua Ativa the best-selling compact SUV in the country in the month of March. We are glad that the Perodua Ativa has gotten off to such a strong start, and that we well surpassed our 3,000-unit monthly delivery target in the first month.
“We thank Malaysians for their support and trust. On our end, we are committed towards timely deliveries of every order made,” Dato’ Zainal said.
On production, Dato’ Zainal said that Perodua manufactured 60,383 vehicles in 1Q21– a 23% boost over the 49,280 units produced in 1Q20.
“For now, our biggest challenge is the semiconductor chip shortage, which is having varying impacts on carmakers on a global scale.
“We are working with our partners to find alternative supply while at the same time monitoring the situation on a daily basis to ensure continued operation of our production lines,” he said.
Dato’ Zainal said that despite the semiconductor issue, Perodua will still be able to meet its initial 2021 sales target of 240,000 units.
Perodua’s 2021 sales target represents a 9% increase from the 220,163 units sold in 2020, and is expected to lead to a record purchase of RM6.5 billion worth of locally-sourced components this year.
Perodua also targets a production of 272,000 units (+23% from 2020’s 220,968 units) and 2.4 million service intakes (+20% from 2020’s 2 million service intakes) this year.
