Roslan Abdullah has been appointed as the Vice President, Sales and Marketing at PROTON, as well as Chief Executive Officer of Proton Edar Sdn Bhd (PESB).
Proton Edar is a wholly owned subsidiary of Proton involved in the distribution of Proton cars and providing sales and after sales services to customers.
Roslan is no stranger to the Malaysian automotive sector, with almost three decades of experience in finance, operations and sales roles.
Prior to his move to PROTON, the Finance & Accountancy degree holder from the University of Brighton, United Kingdom, oversaw the operations of DRB HICOM Defence Technologies Sdn Bhd (DEFTECH).
According to PROTON, his appointment will further strengthen its team to achieve its long-term goal and objectives.
“We are happy to welcome Roslan Abdullah to the PROTON family and we look forward to his positive contributions to PROTON’s performance during this challenging period,” said Dr Li Chunrong, Chief Executive Officer, PROTON.