Mitsubishi Motors Malaysia (MMM) says it managed to sell 5,762 units of the Mitsubishi Triton from April 2019 to March 2020, representing an increase of 0.9% compared to the same period last financial year. This is quite an achievement considering the pick-up truck segment actually shrunk by 21% during the same period of time.
As for market share, the Triton maintained at 22% or more from January to March 2020 and closed at 17% overall for financial year 2019. Not only that, the Triton double cab also topped the pick-up truck segment in Malacca, Penang and Kedah for the whole financial year.
Here’s the press release with more:
PRESS RELEASE
Mitsubishi Motors Malaysia (MMM), the official distributor of Mitsubishi Motors vehicles in Malaysia, announced that the Mitsubishi Triton was the only brand in the pick-up segment that successfully achieved positive growth by 0.9%, with 5,762 units sold for Financial Year 2019 (April 2019 to March 2020), as compared to the same period last financial year. The pick-up truck segment however, saw a decline by 21% during the same period of time.
From January to March 2020, the Mitsubishi Triton consistently maintained its market share by 22% or more for three consecutive months. The Mitsubishi Triton’s overall market share for FY2019 closed at 17% versus MMM’s target of 16%.
On another positive note, for the whole of FY2019, the Mitsubishi Triton double cab ranked up to the number one position in the pick-up truck segment, in three states namely Melaka, Penang and Kedah.
“We are happy that the Mitsubishi Triton’s appeal in Malaysia remains strong. Throughout the year, the Triton has been recognised as the best handling, the more fuel-efficient pick-up truck as well as the cheapest to maintain in terms of after sales service. We are pleased that the Triton double cab is gaining the trust and likes of Malaysians and is becoming the favourite choice in some states. We are confident that the Triton will continue to drive our momentum in Malaysia,” said Tomoyuki Shinnishi, CEO of MMM.
He added, “The automotive sector is likely to remain under pressure with the COVID-19 pandemic but it is imperative for the company to focus on the positives while planning for the growth of our businesses once the situation has improved. Rest assured, our team is working closely to implement extra precautionary measures, post-MCO to ensure that our sales outlets and service centres are a safe place for customers to shop and to service their cars with peace in mind.”
For more details, please visit http://www.mitsubishi-motors.com.my/.
