Jaguar Land Rover may not be the most successful in the premium car business, but they’re certainly generous when it comes to fighting the plague. The company recently deployed over 160 vehicles around the world to help frontliners with the battle against coronavirus.
Between the two brands, Land Rover donated 57 vehicles, 27 of them being the new Defender to the British Red Cross. Other countries that received support from the brand include Spain, France, South Africa and Australia. These countries saw Land Rover loaning vehicles to emergency response organisations temporarily while the crisis is ongoing.
Here’s the press release with more.
PRESS RELEASE
Jaguar and Land Rover have deployed more than 160 vehicles globally to support emergency response organisations during the coronavirus crisis.
A total of 57 vehicles including 27 New Defenders have been issued to the British Red Cross to deliver medicine and food vulnerable people across the UK who now need additional support due to social distancing rules.
Jaguar and Land Rover teams in Spain, France, South Africa and Australia have loaned vehicles to their Red Cross societies and more markets are offering help to their local teams. This service is being provided with fleets of vehicles now available due to the postponement of launch events.
Jaguar Land Rover is working closely with the UK government and has offered its research and engineering expertise, as well as digital engineering and design, printing of 3D models and prototypes, machine learning, artificial intelligence and data science support.
Protective equipment is being donated to the NHS including wraparound safety glasses to the Royal Bolton Hospital, St James’s Hospital in Leeds and Birmingham Children’s Hospital.
Land Rover and the International Federation of Red Cross and Red Crescent Societies (IFRC) have worked together for over 65 years, helping communities prepare and respond to emergencies with disaster-preparedness projects around the world – vital at times like this.
Through its partnership with the British Red Cross, Land Rover has also helped fund emergency relief efforts through the Disaster Relief Alliance, which supports community resilience programmes in the UK and around the world, providing financial assistance immediately when disaster hits – including coronavirus. British Red Cross has already given £200,000 to support Asian countries severely affected by the pandemic.
