Hyundai have shown a teaser image of the 7th generation Elantra. It’s an interior photo and it’s more of a digital render rather than a photograph of the real thing.
What we see is quite interesting. A conjoined infotainment and instrument cluster in the vein of Mercedes-Benz. We see a strip of air-conditioning vents a-la Audi/Volkswagen and some other uniquely Hyundai motifs, like the design of the steering wheel, door card and centre tunnel. The driver seems to be cocooned in his own little space.
Hyundai call this an ‘Immersive Cocoon’ layout and it’s meant to create a driver-focused user experience. There’s also a possibility that no traditional gear selector lever will be included.
Here’s the press release with more.
Press Release
Hyundai Motor revealed today the first images of the all-new 2021 Elantra. The upcoming seventh-generation Elantra showcases an edgy and aggressive look based on parametric shapes and textures, which reflects Hyundai’s new design identity. The world premiere press conference will take place at 7 p.m. PT on Mar. 17, at
The Lot Studios in West Hollywood, Calif. and will be livestreamed around the world.
The livestream, a sneak preview video and teaser images can be viewed at www.hyundai.com/worldwide/ and Hyundai’s social media channels.
The all-new 2021 Elantra’s design accentuates its progressive and exotic character through Parametric Dynamics. Cutting edge engineering solutions and design innovations actualized the polyhedral appearance. Essentially, advanced digital design technology brought the Parametric Dynamics design language to life. Having three lines meet at one point is the main element of Parametric Dynamics. This formation is a daring challenge, which has been avoided in car design, marking Elantra’s disrupter-spirit.
The ‘Immersive Cocoon’ interior layout creates a driver-focused user experience. Low and wide structures go from the door and connect all the way to the center console, while the large interface consisting of two harmoniously integrated displays elevates the racing-inspired feel of the car.
