Brand Finance, the leading international independent brand valuation and strategy consultancy, has named Ferrari as the world’s strongest brand for the second consecutive year.
The Italian supercar manufacturer has a Brand Strength Index (BSI) score of 94.1 out of 100, putting it ahead of other 11 brands to be awarded the highest AAA+ rating.
Presented recently during the World Economic Forum at Davos, the Brand Finance Global 500 2020 report calculates the value of the Ferrari brand at 9.1 billion USD with year on year growth of 9%, boosted by positive sales and overall brand strength.
Brand Finance determines brand value by estimating the net economic benefit to the brand owner of licensing the trademark on the open market. It measures brand strength on the basis of the efficacy of a brand’s performance on intangible measures compared to its competitors
