Last year was a tough one for a lot of manufacturers in Malaysia. Despite the challenge, and the entire pick-up truck segment shrinking by 21%, Mitsubishi Motors Malaysia managed to achieve some significant results with their Triton.
Not only did they increase sales year-on-year by 2.4% with 5,792 units in 2019, but they also improved their market share from 12.7% in 2018 to 16.5% in 2019. Mitsubishi Motors Malaysia also sells the ASX and the Outlander, but 71.2% of their business was Triton-related last year. The Triton was introduced in late 2018, but really only picked up sales
Here’s the press release with more.
PRESS RELEASE
Mitsubishi Motors Malaysia (MMM), the official distributor of Mitsubishi vehicles in Malaysia, announced a 2.4% year-on-year increase in the Mitsubishi Triton pick-up truck from January-December 2019 with 5,792 units sold, comparing to the same period in 2018.
The pick-up truck segment experienced a 21% downsize in 2019 because of a challenging economic situation. In spite of this, the Triton was the only brand that successfully achieved positive growth and expanded its overall sales.
The Mitsubishi Triton is the number one sales growth pick-up truck in Malaysia, improving its market share by 3.8% to 16.5% from January-December 2019. After the introduction of the new Triton in early 2019, it has contributed to 71.2% of MMM’s overall business.
“MMM will continue to provide the best-handling pick-up truck from our flagship model, the Triton Adventure X to the Triton Quest 4×2 in order to meet our customer’s daily work and leisure requirements. We are confident of achieving our Triton sales target and that MMM will provide top-notch customer service to all its customers.” said Tomoyuki Shinnishi, Chief Executive Officer of Mitsubishi Motors Malaysia.
He added, “Our achievement this year includes ranking number one in J.D. Power 2019 Malaysia Customer Service Index (CSI) Mass Market Study. This is the second consecutive year for MMM to be ranked at number one and remained in the top three positions for five consecutive years.
In terms of Sales, MMM is ranked top two in the 2019 J.D. Power Sales Satisfaction Index (SSI) Study. These results were a reflection of car owner’s satisfaction and experienced at the authorized service centres.”
In January 2019, the company launched the new Triton that incorporates the latest iteration of the ‘Dynamic Shield’ design concept, improved quality, advanced safety features and continued the DNA of the best handling pick-up truck.
Subsequently in November 2019, the company upgraded the range-topper, Triton Adventure X and Triton AT Premium to include more accessories offered by all MMM authorized dealers. The company also launched the new Triton Quest and limited edition Triton Knight to complete the Triton line-up.
The Mitsubishi Triton is still the only pick-up offering up to 200,000KM or 5 Years of warranty. Customers will get to travel more mileage with an added peace of mind.
