Having created the blueprint for B-segment crossovers little more than three years ago, the innovative Juke is set to extend its advantage with a significantly revised new model. Still unique and utterly original in design, the new Juke confirms Nissan’s undisputed leadership of the crossover market, introducing a host of exciting and innovative new technology and styling features.
Thanks to its dramatic design and advanced technology, the Juke has become the runaway leader of the B-segment crossover sector. The Juke’s combination of highly individual styling, strong driving dynamics and sophisticated interior equipment has allowed it to storm from zero to 500,000 sales since its launch, easily eclipsing its rivals.
Now, following Nissan’s established practice of constant development, comes the next chapter in the Juke story. Establishing itself as the original stand-out model in the growing B-segment crossover market with its unique combination of sport and SUV design, the new Juke is ready to once again stamp its authority on the segment it created. Already recognised as the design trend-setter, the new Juke benefits from a series of design enhancements, new engines and technologies and a wide-ranging personalisation programme.
The changes are extensive including; a new design at the front and rear with greater emphasis on both premium refinement and sporty design cues, a new downsized DIG-T 115 turbocharged engine offering greater performance, economy and lower emissions, a revised DIG-T 190 engine, a personalisation programme, advanced equipment including a new audio system, the latest generation NissanConnect driver-vehicle interface, Nissan Safety Shield, Nissan’s Dynamic Control system, plus a new open-air panoramic glass roof.
While revisions in the luggage area have increased space by 40 per cent (up to 354 litres) in two-wheel drive versions, there is now even greater opportunity for owners to really stamp their own personality on their Juke, with a new personalisation programme called ‘Nissan Design Studio’, offering a range of new colours and interior and exterior themes. The changes and range of additions to the new Juke will accelerate the growth of Nissan’s second most popular model in Europe, helping it to emulate the remarkable achievements of its big brother Qashqai.
The Juke is the best seller in the premium B-segment, outperforming all direct competitors, including those from the top German brands. Well on its way to over 500,000 sales, the Juke achieved 135,000 sales in 2013 with its popularity set to increase with the introduction of the new version.
