Proton has announced that it has received over 200 bookings for the X70 in the first few days of Shopee’s 12.12 Birthday Sale.
As a special incentive, customers using the e-commerce platform are able to place a booking for just RM99 instead of the usual RM1,000 booking fee.
The first 50 X70 customers who successfully register their vehicle before 31 December 2019 will also receive RM2,000 of Shopee vouchers and enjoy Proton’s additional ongoing promotions for the month.
“Proton has to keep up with these changes to remain relevant and while we are pursuing our strategy to increase customer touch points via the growth of 3S/4S outlets, we must also utilise technology to drive mobility for the business,” said Dr Li Chunrong, Chief Executive Officer of PROTON.
This isn’t the first time the automaker is using the Internet to allow customers to book its cars. Prior to its launch on 12 December 2018, the X70 could be booked online from September that year helping to push the pre-launch order book to over 10,000 units.
A similar campaign was also utilised for the launch of Proton’s other models in 2019 with the success experienced pointing to the increased importance of the channel.
Due to the success of the current promotion with the X70, Proton has also increased its product offering to include the Iriz, Exora, Persona and Saga on the platform. For more details, visit https://shopee.com.my/proton.os.
