ASEAN NCAP has received the 2019 Prince Michael International Road Safety Award. The award was presented by the Prince himself, His Royal Highness Prince Michael of Kent at a luncheon ceremony held in London.
The awards recognise achievement and innovation which will improve road safety. They are given to businesses or organisations which have developed initiatives or products that have made an outstanding contribution to the safety of the world’s roads.
“As an independent body assessing the safety performance of new vehicles in an emerging market like the South East Asian countries, ASEAN NCAP has made notable achievements in the vehicle safety area,” said MIROS Director-General and ASEAN NCAP Chairperson, Dr. Siti Zaharah Ishak.
“One significant impact is that we are able to increase vehicle safety information to the consumers through the assessments that we conducted for new vehicles that are sold in the region. Furthermore, through these assessments, we have successfully amplified the safety level of vehicles sold in the region such as having minimum double airbags as standard, seatbelt reminder systems and also electronic stability control as a standard fitment.”
MIROS Director of Vehicle Safety and Biomechanics Research Centre and ASEAN NCAP Secretary-General, Adjunct Prof. Ir. Dr. Khairil Anwar Abu Kassim said, “Other than performing assessments on new vehicles, ASEAN NCAP is also committed to work in areas that enhance the vehicle safety assessment such as positive engagement with relevant stakeholders. One of such engagement has resulted in the Malaysian Government to mandate all vehicles displayed in showrooms or any premises that are targeted for sale to place ASEAN NCAP labels beginning 1st March 2020.”
About the Prince Michael International Road Safety Awards
Since 1987, the Prince’s Awards have given public recognition to those who have improved road safety throughout Britain. Now the Prince Michael International Road Safety Awards recognise outstanding achievement and innovation world-wide.
Each year the most outstanding examples of international road safety initiatives are given public recognition through the scheme. All road users, including pedestrians, drivers, cyclists, bikers and horse riders are asked to identify those whose initiatives make our roads safer and nominate them for an award.
The Prince Michael International Road Safety Awards are presented to companies or organisations in recognition of their outstanding contribution to improving road safety. The award categories are based on the five pillars of the Global Plan for a Decade of Action.
ASEAN NCAP
ASEAN NCAP is a new addition to the NCAP organizations around the world, which is targeted to enhance safety standards, raise consumer awareness and thus encourage a market for safer vehicles in the Southeast Asia region (ASEAN community). This is a collaborative effort by MIROS and Global NCAP, in which the latter funded the pilot phase of the project.
ASEAN NCAP is also supported by the membership of Automobile Associations from Malaysia (AAM), the Philippines (AAP), Singapore (AA Singapore), Cambodia (AAC) and Thailand (RAAT). Currently, ASEAN NCAP Steering Committee (SC) is chaired by ASEAN NCAP Chairperson, Dr. Siti Zaharah binti Ishak and the Technical Committee (TC) is chaired by ASEAN NCAP Secretary-General, Ir. Dr. Khairil Anwar Abu Kassim.
