Nasim Sdn Bhd and Naza Euro Motors Sdn Bhd have launched a new bi-marque Peugeot and Citroën 3S dealership in Alor Setar, Kedah, further strengthening their presence in the northern region.
“The launch of this new bi-marque Peugeot and Citroën Alor Setar outlet is the continuation of our expansion plan to increase our network and reach in Malaysia. This also ensures that we are able to cater to the needs and demands of our customers at an accessible location,” said Dato’ Nik Hamdam, Deputy Group CEO of Automotive Group, Naza Corporation Holdings.
With an investment of RM2 million, the 15,000 sq. ft. dealership boasts a showroom that can display up to 8 cars, a family lounge, a customer lounge with Smart TVs, a private lounge and a cafe. Meanwhile, the service centre features five hoists bays with the capacity to service an average of 200 to 250 cars per month.
Unique to the bi-marque outlet is the full implementation of the new Peugeot and Citroën showroom concept – Peugeot Bluebox and Citroën La Maison. The former aims to introduce customers to an immersive Peugeot experience that is modern and upmarket while the latter offers customers an interactive and fluid experience inspired by its warm and contemporary living space.
“We are confident of meeting the expectations of the Alor Setar and overall Kedah market, as the team have been extremely committed on the implementation of the two holistic concepts from Peugeot and Citroën which is sure to add to the brand ownership experience,” added Dato’ Nik Hamdam.
The dealership is located at 97 M&N, Batu 1 1/4 Mergong, Seberang Jalan Putera 05150 Alor Setar, Kedah. The showroom is open daily from 9:00am to 6:00pm on Mondays to Saturdays and closed on Sundays and public holidays.
