The segment-defining and award-winning Ford Ranger pickup truck continued to prove its popularity in Malaysia as strong customer demand during the third quarter drove retail sales up 12 percent from prior quarter.
The solid sales helped the Ranger boost its share of the pickup segment in the third quarter, gaining 1.5 percentage points from the prior quarter to 16.2 percent.
“The Ford Ranger continues to set the benchmark for the segment with its unmatched versatility, advanced technology, safety features, comfort and bold exterior. We are proud to continue working with Ford to further enhance our exceptional Ranger customer and ownership experience,” said Syed Ahmad Muzri Bin Syed Faiz, Managing Director, Sime Darby Auto ConneXion.
The ‘Built Ford Tough’ Ranger remains the favourite pickup truck of customers in Malaysia who appreciate a vehicle that complements both work demands and customer’s lifestyles.
In addition to being one of the best-selling pickups in the market, the Ranger is also one of the most awarded vehicles in its segment. It was recently crowned ‘Pickup Truck of the Year’ at the 2019 DSF.my Allianz Vehicle of the Year Awards (VOTY).
