For the tenth year, BHPetrol’s Cerah Ceria programme has been spreading road safety awareness among primary school students. This year, BHPetrol conducted the programme at SK Kementah Kuala Lumpur, educating over a thousand students on the importance of road safety.
Here’s more on the story.
PRESS RELEASE
BHPetrol has been tirelessly working on efforts to raise road safety awareness among primary school children for some time now. And now for the tenth consecutive year, BHPetrol has spread the interest and focus of the local community in the central of Kuala Lumpur.
This year’s awareness programme was held in SK Kementah Kuala Lumpur, whereby over 1000 students participated in various road safety activities which complements the current road safety education curriculum taught in schools.
The programme which carried out on 9th October 2019, is part of BHPetrol’s Corporate Social Responsibility and focuses primarily on the importance of being visible on the road. The idea behind the programme was emanated in 2010, when BHPetrol felt that there was very little awareness on road safety initiatives for young children particularly in the non-urban areas.
Since then, the Cerah Ceria programme has travelled extensively within Peninsular Malaysia to schools in Sabak Bernam, Hulu Langat, Pelabuhan Klang, Muar, Temerloh, and the latest in Kementah Kem Kuala Lumpur, whereby thousands of primary school children have benefitted from the programme.
The focus on visibility stems from the fact that young children are physically small and not easily visible to drivers, in particular, drivers of huge vehicles such as petroleum tankers. The program encapsulates the importance of seeing and being seen as well as equipping children with essential road safety skills and knowledge. The program, aptly named ‘Cerah Ceria Bersama BHPetrol’, uses the firefly as its road safety icon to convey to children and adults that despite its size, it is bright and visible from afar.
All nine activities for children help them to understand the importance of being visible and practising safe behaviours on the road. Some of the activities include, stopping distance of vehicles, 5 steps to cross safely, physical limitations, wearing bright clothing and cycling safely conducted by BHPetrol employees.
Every year, as part of the programme, a short road safety talk is given by the local district Traffic Police or by road safety department. This year, Encik Azharul Izwan Puaadi, Federal Territory’s Director of Road Safety Department addressed the students on the importance of being safe on the roads and following traffic rules. The event was also attended by Encik Fardzi Shah Razali, General Manager, Operations and HSSE of Boustead Petroleum Marketing Sdn Bhd, Leftenan Kolonel Azizul bin Abdul Kadir, Kem Kementah Commanding Officer.
“Over the last 10 years, we have continuously inculcated the importance of safety amongst the school children through “Cerah Ceria Bersama BHPetrol” programme. We hope the activities organized have increased the students’ understanding to become more cautious towards their safety at all times.“ said General Manager, Operations and HSSE of Boustead Petroleum Marketing Sdn Bhd. En Fardzi Shah Razali.
The programme has been warmly received as an essential part of the children’s learning and educational process. The annual programme dedicated to school children has been creating a lasting impression in the minds of young students, parents and teachers. BHPetrol firmly believes that the programme develops these young minds to be ever more conscientious in practising safe behaviours on the road which may contribute significantly towards reducing road deaths and injuries among primary school children.
