Volvo Car Malaysia has announced the appointment of Pekin Auto Sdn Bhd (Pekin Auto) as its latest dealer representative in Johor Bahru.
This is in line with Volvo Car Malaysia’s expansive transformation plan which aims to improve overall customer experience.
Located near Skudai, the new 3S centre (Sales, Service, and Spare Parts) will adhere to Volvo Cars’ latest VRE (Volvo Retail Experience) requirement – a standard that delivers a holistic brand experience for customers at any of Volvo Cars’ authorised locations.
“VRE goes beyond its Scandinavian-inspired aesthetics; it is the manifestation of our brand values and our desire to take care of our customers throughout their whole journey with Volvo Cars,” said Nalin Jain, Managing Director of Volvo Cars.
Volvo Car Malaysia is aggressively implementing the next phase of its transformation plan with a premier focus set on ‘customer experience’ and dealer network. According to the company, internal polls are already showing positive results thanks to improvements made in these two key areas.
The appointment of Pekin Auto brings the nationwide total of Volvo dealers to 13 with more locations expected in the coming months. The company’s growth in representation in turn has helped record increased sales for the brand – more than 60% in the first half of 2019.
Jain adds: “I am happy that our brand has been well-received in the market.We are committed in allowing our customers greater choice by appointing qualified and professional companies like Pekin Auto to represent the brand in key areas.”
More details of Pekin Auto’s new Volvo Cars dealership will be announced closer to the official launch. For more information about Pekin Auto, please contact Mr Christopher Tan at [email protected].
