Ferrari car prices more than double at Shell Stations nationwide
Its been a 12 years since Shell and Ferrari collaborated to provide the average Malaysian the chance to own a Ferrari….. a miniature Ferrari. In 2007 Shell introduced a range of Ferrari collectables and they sold almost 2 million of these cars in just 12 months. We bought almost 40 little cars as we had 3 kids in the house, my two sons and me.
The following year Shell brought in 3 million of these miniature cars and expanded the Ferrari range to include the Gran Turismo Ferrari FXX, the 12-cylinder two-seater 599 GTB Fiorano, the classic and very rare 250 GTO, the 360 Challenge Stradale, the 430 Challenge, the 575 GTC and the exclusive F40 which was launched by founder Enzo Ferrari before his death.
With increasing demand Shell then included an eighth model, a yellow Ferrari Enzo which was only available to customers who purchased Shell Helix lubricant during the promotion period.
At the time each miniature model at 1/38 scale was sold for RM5.90 to customers who filled-up RM40 worth of Shell V-Power Racing fuel, while those who filled-up RM40 worth of Shell Super, Diesel or Helix would have to pay RM8.90, just a little more. At the time this was a bargain as you were getting good quality fuel and a miniature with a working ‘pull back action’ engine toy for the same price as a Hot Wheels miniature car.
Today, Shell revives this passion for Ferrari miniatures with the launch of a new range of Ferraris which will be available from 1 July until 8 September 2019, for a hefty RM15.90 each with a minimum fuel purchase of RM30 on a single receipt, at any Shell station. This is a RM10.00 hike in the price of the Ferrari toy car at just 1/43 scale.
There is a little good news. Customers will also receive a RM5 rebate when they spend a minimum of RM50 with the Touch N Go e-wallet, while a 5% cash back is available with a minimum of 3x accumulative spending worth RM150 via Maybank Debit Card.
