This all new BMW 1-Series arrives to set a new benchmark in the compact premium class with driving dynamics to match or better the current market leader, the Mercedes A-Class.
Just days after its global unveiling, BMW Group has just presented an extensive range of exclusive M Performance Parts components will be available, allowing sporty appearance and dynamic potential of the new BMW to receive additional momentum in look and performance chapters. As is common for the Bavarian brand, all components are in harmony with each other and the specific character of the new model.
In addition to improving the sporty look, in particular the dynamic presence from the outside, the new components also meet functional requirements in lightweight and aerodynamic construction. This comes from experience of the BMW M GmbH in motorsports.
Different lightweight components in a new carbon fiber look and finished in a glossy black highlight both the sporty look and the aerodynamic lines of the sports body. The M Performance splitter, the horizontal-flow rear spoiler and the front bumper wings help to streamline airflow more efficiently. The same feature applies to the insertion on the side sills and the carbon fiber back loudspeaker.
All M Performance components have been developed specifically for the new BMW 1 Series and perfectly tuned in a wind tunnel. The high quality carbon fiber parts are handmade before being sealed with a clear and polished finish. This also applies to the M Performance rearview mirror covers; whose high-tech character offers a true visual appeal.
In addition, the M Performance list includes options for exterior finishing. Frozen Black side inscriptions highlight the new proportions of the model, for example, adding an attractive body accent. The strikingly set décor and the M Performance inscription combine perfectly with the other mounted parts, emphasizing the sporty character of the new model.
Another option available in this customization program is the 18-inch M Performance Disc Brake System, whose features are enhanced deceleration and increased thermal resistance – even under extreme conditions. The attractive aspect is also highlighted by red studs, some fixed, aluminum and with four pistons for ventilated front discs.
On the rear axle there are some braking mechanisms with a lightweight disc construction and single piston “floating” calipers.
With such brakes, the M-Performance High Performance Y-Spoke 554M and 18-inch high-performance forged wheels fit perfectly on. With summer tires in the set, the new Jet Black matt finish has been optimized for weight and has a multicolor graphics that perfectly fit the M Performance inscription and the M sign.
Another model of the Y-Spoke 711M alloy, finished in the Ferric Gray hue and equally 18 inches, is recommended for use in the winter. Particularly it fits with anti-skid chains, but can also be combined with the new brake mechanisms announced. The range of options also includes 19-inch Double Spoke 555M alloy wheels, available as a complete set of wheels for use in the summer.
And the new M Performance covers are recommended as a practical solution for storing and transporting these high quality wheels. They protect the driver and vehicle from dirt and are suitable for loading due to the reinforced handles they have. The special markings on them indicate which wheel and where it is, while the attractive design creates a racing atmosphere even in the home garage.
Distinctive accents are also penetrated inside. The M Performance, partially covered with the Alcantara and with large grip areas, offers a true sense of racing. Another point of visual attraction is the red mark at 12 o’clock, as well as the contrasting sterling silver-gray stitch seams. Other options include either Alcantara steering wheel and carbon fiber only, or leather and carbon fiber. In both cases, the 6 hour item carries the M Performance inscription. Also included is a high-quality carbon fiber steering wheel paddles.
Finally, another attractive addition to the M Performance sports vehicle is provided by a set of velor mats with specific inscriptions, logos and contrasting stitches. As a bonus, a three-way projection system is also available when opening doors.
