The segment-defining Ford Ranger pickup truck continues to build on its popularity in Malaysia, boosting its share of the pickup segment to 20.1 percent in the first quarter of 2019, a gain of 4.8 percentage points from the same quarter last year.
“The ‘Built Ford Tough’ Ranger continues to define customer expectations in the pickup segment for capability, versatility, great design and comfort,” said Truong Kim Phong, Managing Director, Asia Pacific Emerging Markets, Ford Motor Company.
To attract a wide range of customers who are looking for a vehicle that complements both work demands and lifestyle needs, the Ranger is offered here in nine variants, from the premium Ranger Raptor priced at RM199,888, to the cheapest automatic base model in the market, the Ranger XL at RM103,888.
With a host of first and only in-class smart safety technologies in its segment, the Ranger offers what most passenger cars don’t.
“We are delighted with the strength in demand of the new Ford Ranger lineup, in particular the response to the Ranger Raptor, which has opened a new segment for the pickup truck category – premium performance truck,” said Syed Ahmad Muzri Bin Syed Faiz, Managing Director, Sime Darby Auto ConneXion.
The Ranger has continued to earn significant recognition in Malaysia since 2012, including most recently the ‘Pickup Truck of the Year’ at the 2018 DSF.my Allianz Vehicle of the Year Awards (VOTY).
