Shell Lubricants has launched the 2014 edition of its hugely popular Shell Rimula Global Promotion, which offers customers from around the world the opportunity to come together to compete in the 2014 Shell Rimula Heavyweight Driving Challenge as part of an exclusive VIP trip to London, England.
Come September, 6 Grand Prize winners from Malaysia will be among global finalists from 12 countries who will put their heavy-duty driving skills to the test by driving a range of heavy vehicles through a series of obstacles. The bespoke challenges will test participants’ driving accuracy, vehicle control and teamwork in a bid to be crowned the Shell Rimula Heavyweight Driving Champion.
The contest from April 1 till June 30, 2014, is open to all customers who purchase a drum or pail of Shell Rimula R4, R5 or R6 heavy-duty diesel engine oil.
The 2014 Shell Rimula Global Promotion will also once again feature a nationwide roadshow. Whilst maintaining the ‘Hardworking’ theme that has resonated well with truckers in the past two years, this year’s Shell Rimula nationwide roadshow takes on a more educational approach via the Shell Rimula Technology Lab.
The Shell Rimula Technology Lab is a 20-foot container truck that would be making stops at approximately 15 locations in Peninsular Malaysia and Sabah and Sarawak from 15 April till 30 June, 2014. The aim is to demonstrate the innovative technology behind Shell Rimula and the superior benefits of synthetic lubricants in a fun and experiential way using special demonstration tool kits, digital applications and games.
According to Ms Seow Lee Ming, Shell Rimula Global Brand Manager, the combination of technology leadership, innovative products that deliver tangible benefits and strong ground-level interaction that demonstrated empathy with customers have strengthened Shell Rimula’s market leadership position globally and also in Malaysia.
“At Shell, we also stand apart from the competition as a total lubricants solutions provider to fleet operators. We have a specially designed product and business solutions offering called “Driveline” that comprises a complete portfolio of technologically superior products to protect every driveline component against wear, acids and deposits: Shell Rimula heavy-duty diesel engine oils; Shell Spirax transmission, axle and gear oils; and Shell Gadus greases,” she said.
Shell Rimula is committed to research and development, investing heavily to ensure its heavy-duty engine oils are tested in the world’s hardest working vehicles and driving conditions. It is these learnings that are then applied to benefit Shell Rimula customers and offer them the most advanced lubricant products available in the world for all heavy-duty vehicles. -ends-
For more information on the latest Shell Rimula products and global promotion, please go to www.shell.com.my/rimula-heavyweight-challenge .
