The Franco-Swiss watch making firm announced that, today it will start to commercialize all its products online in Malaysia. Bell & Ross was the first in the watch industry to launch its E-boutique back in 2009 and have since selling online in the Europe, the United States, Australia and Singapore with the totality of its product range, around 125 references.
CEO Carlos A.Rosillo shared that the expansion as an “important strategic step that enables the brand to provide the same excellent service to our Malaysian clients.
Bell & Ross’ motivation in expanding from offline to online:
- To provide customers the ability to purchase Bell & Ross time instruments and accessories 24/7,
- To offer presence in geographic zones not covered by the retail network
- To increase the visibility of the collection and its novelties
- To fill the gap caused by the absence of an official online presence that leaves the brand vulnerable to unofficial and unauthorized points of sale.
To accompany with the launch of its e-boutique, Bell & Ross is unveiling a collection of small leather goods, exclusively available on its online store. Imagined by Bruno Belamich, the Creative of the brand for whom “this selection of nomadic and functional watch accessories is primarily intended for the protection of our watches as part of a journey. Available in two colour tones with a timeless elegance, I also wish to develop complementary creations in the future.”
Faithful to its ‘avant-garde’ spirit, Bell & Ross continually strives to offer the best possible service to its clients around the world as it increases its digital presence.
