First it was the ‘posher’ Beckham that was doing car advertisements (Victoria Beckham was the face of the Land Rover Evoque), now the husband takes on the role of being the face of Jaguar in China.
Jaguar has recruited international football star David Beckham to help market and sell its sport cars in China. He will serve as the face of the brand in a new marketing campaign that will initially feature the all new Jaguar F-type coupe. Jaguar is keen to promote its British-ness while also coming across as the brand of choice for buyers that are not only athletically-minded by also style-focused and cool. Beckham easily meets all these criteria, and he also happens to be a huge car nut.
Just some of the cars he’s owned include a Rolls-Royce Phantom Drophead Coupe, a Porsche 911 Turbo and even a Chevy Camaro. However there has never been a Jaguar in his garage until now.
Jaguar says the campaign will run for several years, and that beyond the F-Type Coupe the ads will include the XJ flagship sedan and not forgetting the all new small sedan, the XE.
“I’ve always been an admirer of Jaguar–from the styling and design to the feel and roar of the engine, every element feels uniquely British,” Beckham said in a statement. “It’s an honor to support a brand with such an amazing heritage and I look forward to being part of Jaguar’s exciting future in China.”
