The growing BABY-G brand had surpassed 40 million units shipped by 2019. Casio has put together a diverse lineup so an active woman enjoying every day of her life can select the watch that suits the season and setting, whether it be sports, work, travel or outdoor activities or anything else. The models that have made this possible include the G-MS series featuring a refined design, the G-SQUAD sports watches that pair with a smartphone app to support exercise, and many more. As BABY-G celebrates its 25th year in 2019, Casio plans to release models with designs based on the culture of the 1990s, the era when BABY-G made its debut, starting with the BGD-525 replica of the original BABY-G.
BABY-G came on the scene in 1994 as the sister brand of its big brother, G-SHOCK. The first model, the DW-520, was based on the concept of “Tough and Cute.” It retained the renowned G-SHOCK shock-resistance, form and design that had won such kudos in street fashion, but was built with a smaller case to better fit women’s slimmer wrists.
The BABY-G became a particular hit among women in their late teens, helping to secure a place for digital watches in women’s fashion.
In 2014, Casio updated the concept to “Tough and Cool” to extend the brand’s appeal to adult women, as well.
The brand has continued to grow, as evidenced by the G-MS series, which sports a sophisticated design, and the G-SQUAD lineup, which feature smartphone app integration. As Casio has built upon features and design to diversify the lineup, BABY-G has sold a cumulative total of 40 million units.
The BGD-525 announced today is a 25th anniversary model of the BABY-G that sparked a new trend and turned digital watches into fashion accessories. In addition to a semi- transparent case and band, it comes with a simple square form signifying toughness and a protector that symbolizes strong shock resistance, plus a pink “G” logo.
These touches make for a faithful reproduction of the original DW-520’s design. Because BABY-G is always evolving, the BGD-525 has double the water resistance of the DW-520, boosted from 100 meters to 200 meters.
The case back is engraved with a special 25th anniversary logo designed with a 1990s theme that harks back to the time of the DW-520’s launch.
The package, given a street fashion flair featuring a vivid pink and purple, is a suitable finishing touch for this special model released in an anniversary year.
