Suzuki Motor Corporation’s all-new Jimny 4WD minicar and compact car have won the 2018 Good Design Gold Award of the 2018 Good Design Award in Japan. Good Design Gold Award is one of the special awards, and is chosen from among those selected as Good Design Best 100 that presents particularly outstanding designs.
This is the first time for Suzuki to win the Good Design Gold Award.
Launched for the first time in 20 years in July 2018 in Japan, the all-new Jimny pursued simplistic beauty that devotes to functionality under the design concept of “tool for professionals”.
Its square body, which lets the driver understand the vehicle’s posture and situation, contributes to its off-road drivability, as well as realises highly practical car that devotes to functionality including loading performance, manoeuvrability, and even its interior and exterior colours.
Suzuki will continue pursuing excellent design and make efforts in making value-packed products that excite customers.
