Natural disasters can strike at any time, so Land Rover and the Red Cross are helping people in remote areas to prepare for the worst.
Such support has never been more important: the World Disaster Report 2018 estimates 134 million people will need humanitarian assistance this year. The report, by the International Federation of Red Cross and Red Crescent Societies (IFRC), says challenging terrain, limited infrastructure, conflicts and natural hazards can all make it hard to get help to where it’s needed.
To mark the release of the report, Land Rover and the Red Cross have released a film about the life-changing threats of natural hazards and the humanitarian work to help vulnerable people in isolated communities.
Land Rover funds a community preparedness project in the state of Chiapas, Mexico, which aims to support 55,000 people in vulnerable communities. In the last two years, the Mexican Red Cross has travelled over 23,000 miles in order to reach these isolated communities.
Following the 2017 earthquake, the Mexican Red Cross were able to mobilise 1,200 search and rescue specialists and 31,000 volunteers to support the rescue efforts to deliver earthquake relief and response to more than a million people.
Land Rover has worked in partnership with the Red Cross for more than 60 years. Since 2013 the partnership has raised more than US $12.8m for people in need, funding 18 humanitarian projects in 25 countries.
