In 1997, Land Rover Malaysia’s sales figures were boosted by the legendary Defender, which was the “staple” four wheel vehicle used by the field force and the police. The figures for 2013 are a marked improvement from the 247 units registered in 2011 with a more than 400% increase in sales over a period of two years.
Jaguar Land Rover Asia Pacific Importers Managing Director Russell M Anderson attributed the performance to fantastic teamwork at Land Rover Malaysia.
“2013 saw Asia Pacific lead the world in Land Rover sales growth, with Land Rover Malaysia leading the way in the Asia Pacific Importer Region. This is a fantastic team achievement by everyone at Land Rover Malaysia, building on two extremely strong years of retail sales and with the upcoming launch of the new Range Rover Sport, 2014 promises to be another record breaking year,” he added.
The encouraging sales indicates the wide acceptance of Land Rover vehicles in the premium luxury segment where the bulk of sales are derived. This achievement comes as Land Rover cemented its position as a leading premium vehicle player on the global front.
The global accomplishment is due to the strong demand for the Range Rover Evoque, which was launched in 2011. The vehicle has been the biggest selling Range Rover ever, winning numerous accolades in both the local and international motoring fronts. Notable achievements include Best Compact SUV at the Asian Auto Fuel Efficiency Awards 2012 and Premium SUV Car of the Year 2012 during the coveted CBT Maybank Car of the Year Awards.
Land Rover set a new global sales record retailing 348,338 vehicles in 2013, up 15% from the previous year following record sales of the Range Rover and Range Rover Evoque and an incredible performance from the all- new Range Rover Sport which was close to equalling a record set in 2007, despite having only been on sale for part of the year. The Freelander 2 also delivered a very strong full year performance, up 20% from the previous year.
Sales were up for Land Rover in every major region with annual sales records set in 42 markets, including the UK, USA, Brazil and India. Full year regional performances recorded are Asia Pacific up by 29%, China Region 17%, North America 15%, UK 13%, Europe 4%, and other overseas markets up by 22%.
The Evoque compliments Land Rover’s range of four wheel drive vehicles namely the iconic Defender, the Freelander 2, the Discovery 4, the Range Rover and the Range Rover Sport. The Defender maintains its place amongst enthusiasts and those who love off road driving. The abundance of tracks in the lush tropical forests of Malaysia provide the avenue to fulfill this endeavour.
The latest model launched by Land Rover Malaysia is the All – New Range Rover, an award winning ultra-premium SUV showcasing the best of Land Rover. This year, Land Rover will be launching the New Range Rover Sport, another eagerly awaited model by Land Rover lovers. This versatile luxury SUV can accommodate up to seven occupants.
“The Evoque has been a game changer for us and heralds the next wave of Land Rover models to cater to the needs of our customers, while not compromising on style and performance. All these were contributing factors allowing us to achieve our record sales figures in 2013,” said Syed Mudzhar Syed Ali, the Managing Director of Land Rover Malaysia.
Land Rover Malaysia is the authorised distributor of Land Rover vehicles in Malaysia. Land Rover vehicles are retailed by Sime Darby AutoConnexion which has dealerships in Petaling Jaya, Kuala Lumpur, Butterworth, Kota Kinabalu, Tawau, Sandakan, Miri and Kuching.
