Casio 35th Anniversary celebrations kicked off recently with a grand launch on 31st July 2018 at Pavilion KL that saw Lego Sam and his crew of B-boys deliver their hair-raising power moves on stage to signify the launch of G-SHOCK’s 35th Anniversary. Meanwhile, the backdrop for this spectacular performance was a specially curated art canvas by prominent graffiti artist Kenji Chai. Kenji’s interpretation of G-Shock’s Absolute Toughness was depicted in a vibrant giant canvas that instantly caught the eye.
Both Lego Sam and Kenji Chai masterfully propelled their individual expertise into popular culture and as such shares similarities to G-Shock’s dominant pop-culture icon status.
To commemorate the occasion, the roadshow showcased the history and evolution of the classic 5600 series, also known as the Origin Series, which evolved from the first-ever G- Shock DW-5000C. The Origin Series which was on display for the entire duration of the roadshow, earned G-Shock its Absolute Toughness reputation through a combination of 4 core components – Structure, Function, Design and Material.
Throughout the week-long roadshow, visitors were challenged to a series of Absolute Toughness fun physical toughness challenges. There were activities like the Human Claw Challenge, where visitors were hoisted up over a pool filled with G- Shock balloons to try their hand at trying to claw up balloons which contained tickets to prize redemptions.
Another activity to emphasize G-Shock’s toughness was the King of the Hammer! That’s right, visitors got to hammer away at an actual G-Shock watch! All visitors to the roadshow were encouraged to participate to stand a chance to win exciting prizes!
Mr Tezuka Itsuro, Managing Director of Casio Malaysia said “Celebrating 35 Years of Absolute Toughness is a fantastic milestone for the brand. We shall continue to push the boundaries of innovation to ensure we are always ahead of the game.
