We see a huge rise in the use of tiktokers and influencers in the auto industry and we wonder if they have helped with automotive sales
We ask this question to auto brands that have used Tiktokers And Influencers to push sales because we are seeing some of these brands having to resort to heavy discounting to clear stocks and even worse, doing pre-registration sales to counter slow sales when a lot of money has been spent on agencies (promoting Tiktokers And Influencers) that have promised high sales to these auto brands.
So, there is a high cost of working with Tiktokers And Influencers and then still need to provide high discounts to clear unsold stocks of cars.
How does this work?
Where is the benefit of using Tiktokers And Influencers?
Pictured here is a famous Influencer that gets a lot of traffic for her car videos and the reasons are simple …… she is an ‘absolute expert’ on cars. Yes, she is! She is also very experienced with ‘decades of experience’ with the automotive industry.
This is a one of many such Tiktokers And Influencers that have a huge audience but can they, have they, will they be able, to push sales of any new Car, SUV, Crossover, Motorcycle and of course, Electric Vehicle for YOU!.
These Tiktokers And Influencers are‘selling’
- houses and apartments on Monday,
- beauty products on Tuesday,
- collegeeducation on Wednesday,
- Whiskey on Thursday,
- Condominiums on Friday,
- Hotel Spa & Dining services on Saturday and
- Restaurants on Sunday
This is why so many young Malaysians are ignoring education, even at Form 5 level and turning to social media channels to be Tiktokers And Influencers.
We know many Malaysians who follow a number of Tiktokers And Influencers daily as they want to consume free content, some have sexual intentions, others are just are bored with regular TV and prefer to let Tiktokers And Influencers stream non-stop without any absorption at all. Its FREE entertainment ……. right?
