There is no confirmation yet on this Jaguar brand sale and takeover by Chinese auto group Geely
For the past few years there have been reports and speculation about Jaguar Land Rover (JLR) potentially partnering with Geely or Chery. No confirmation has reached us to date.
Meanwhile, this weekend there is one website in India, ‘AUTODRIVE’ that shared news saying Tata Motors has sold Jaguar, without Land Rover to the Geely Group.
Has Tata Motors, the parent company of JLR, sold Jaguar to Geely or is this an April 1st fun fact?
Instead, JLR has explored collaborations with Chinese automakers like Chery, particularly for electric vehicle (EV) technology and market access in China.
The website also mentions that there is a press release from Jaguars’ Director Rawdon Glove stating, “This marks an exciting new chapter for Jaguar as we continue our journey toward an electric future with a partner that shares our vision for innovation and luxury.”
The decision to offload Jaguar comes as the brand embarks on a radical reinvention as a high-end, EV-only manufacturer aimed at affluent urban buyers. This shift, however, appears to have alienated most of Jaguar’s existing customer base. By the company’s own estimates, only 15 percent of current Jaguar owners are expected to stay loyal to the brand.
Well, we know that under Geely, Jaguar stands to benefit from the Geely’s extensive battery expertise, advanced modular architectures, and established supply chains. Speculation is already swirling about whether Jaguar will leverage platforms from Geely’s Zeekr brand, potentially rebadging existing Geely models to rapidly expand its EV portfolio rather than developing all-new EVs from scratch.
Meanwhile here is some Jaguar Cars ownership history
• The Jaguar brand originated in 1922 as the Swallow Sidecar Company, later becoming S.S. Cars Limited, and then Jaguar Cars Limited in 1945.
• Ownership Changes:
• In 1965, Jaguar Cars became part of British Motor Holdings Limited, which later merged with Rover to form British Leyland.
• British Leyland was nationalized in 1975 due to financial difficulties, and Jaguar became independent again in 1984.
• In 1999, Jaguar was purchased by Ford, which also acquired Land Rover in 2000.
• Both Jaguar and Land Rover were sold to Tata Motors in 2008.
