2024 is the third consecutive year Toyota managed to breach six figure sales in Malaysia.
UMW Toyota Motor (UMWT) has achieved a remarkable milestone in Malaysia’s automotive industry, recording over 102,300 units sold in 2024. This historic achievement marks the third consecutive year the company has exceeded 100,000 annual unit sales, a feat unprecedented in the company’s history.
Strong Year-End Performance
The Japanese automaker concluded 2024 with impressive momentum, delivering approximately 12,800 units in December alone. This robust performance underscores Toyota’s enduring popularity in Malaysia’s competitive automotive market. The success can be attributed to the brand’s focus on efficiency, reliability, and advanced safety features – key factors driving consumer demand in the region.
Customer Service Excellence
Beyond sales figures, UMWT demonstrated its commitment to after-sales service excellence by serving 1.42 million returning customers in 2024. This substantial number reflects the strong trust Malaysian consumers place in Toyota’s service quality and maintenance programs, reinforcing the brand’s reputation for customer satisfaction.
Popular Models Leading the Charge
The company’s success in 2024 was significantly driven by several key models in its lineup. The Toyota Hilux, Vios, and Corolla Cross emerged as major contributors to the December sales performance, showcasing the broad appeal of Toyota’s diverse vehicle range. These models continue to resonate with Malaysian consumers, offering a perfect blend of functionality, reliability, and modern features.
Sustainable Mobility Initiative
Toyota’s success in Malaysia goes beyond mere sales numbers. The company has adopted a Multi-Pathway Approach, demonstrating its commitment to shaping the nation’s mobility ecosystem. This strategic initiative aims to support Malaysia’s transition toward sustainable mobility while meeting diverse consumer needs through a comprehensive vehicle lineup.
Future Outlook
Moving into 2025, UMWT maintains its commitment to excellence and innovation. The company plans to continue its momentum by focusing on:
- Delivering the best offerings to customers and stakeholders
- Contributing positively to Malaysia’s automotive landscape
- Maintaining high standards of corporate citizenship
- Expanding its sustainable mobility initiatives
For Malaysian consumers interested in exploring Toyota’s vehicle lineup or seeking more information about their services, the company maintains an accessible customer support system through their website (toyota.com.my) and dedicated freephone line (1-800-8-TOYOTA).
