Here’s why the Proton e.MAS 7 is great value AND higher tech than its rival EVs.
Many Malaysians have been holding off on an EV purchase in anticipation of Proton’s e.MAS 7 and now that we know the specs and price, it has been worth the wait. The e.MAS 7 features some cutting-edge technology from the Geely group, including new battery technology only shown just months ahead of the e.MAS 7. While there are one or two EVs that are price-competitive with the e.MAS 7, these are often EVs that feature previous generation tech or are significantly worse equipped than Proton’s offering. Here’s a closer look at the e.MAS 7 to show you what we mean.
Innovative Performance Designed for Malaysia
The Proton e.MAS 7 is no ordinary EV. Powered by a 160kW motor delivering 320Nm of torque, it accelerates from 0-100 km/h in just 6.9 seconds, effortlessly blending power and precision. Its 12-in-1 drive unit (another first in its class), has been tested rigorously over 100,000 km across Malaysia’s challenging terrain and climate. Not only is it powerful and reliable but extremely efficient as well – a factor that is often not spoken about in the EV space.
The battery technology in the e.MAS 7 is equally impressive. Featuring the Aegis Short Blade Battery, it offers high power density and longevity and is designed to support up to one million km equivalent of charge and discharge cycles with minimal impact to the battery. Internal tests show even after 921 complete charges—equivalent to 400,000 km—it maintains 90.5% battery health. Charging is a breeze, with a best-in-class DC fast-charging capability that takes the battery from 30% to 80% in just 20 minutes. If you have range anxiety, just 10 minutes on a DC charger would give you an additional 135KM of range given the e.MAS 7 supports 100kW fast charging—perfect for quick recharges during rest breaks. For AC home charging, it requires only 4.9 hours for the Prime variant and 6.1 hours for the Premium version.
Proton’s engineering innovations, such as the Cell-to-Body (CTB) integration, further enhance the e.MAS 7’s handling by lowering its centre of gravity. These advancements culminate in a vehicle that feels dynamic and confident, whether navigating city streets or tackling winding highways.
Safety Meets Intelligence
The Proton e.MAS 7 isn’t just about performance—it’s a benchmark in safety. Awarded a 5-star rating by ASEAN NCAP, it scored exceptionally well in both child and adult occupant protection. Key safety features include:
• Level 2 ADAS: Advanced systems like Collision Mitigation Braking, Lane Keeping Assist, and Rear Side Radar work seamlessly to prevent accidents.
• Crash Safety Power-Off System: Automatically severs the high-voltage system in a crash, minimizing fire risks.
• All-Around Airbags: Six strategically placed airbags ensure enhanced protection for all passengers.
• 360-Degree Camera: Offers unparalleled visibility, making parking and navigation effortless.
The e.MAS 7 prioritizes your safety without compromising on convenience, making it one of the safest EVs in its class.
Unmatched Tech Integration
From its stunning 15.4-inch Digital Human-Machine Interface (DHU) display with a 2.5K resolution to its windshield Heads-Up Display (HUD), the e.MAS 7 is an EV tailored for the tech-savvy driver. The DHU runs on a state-of-the-art 7nm processor for fast, seamless performance and supports third-party apps like Spotify and TikTok, ensuring a connected driving experience.
Navigation is enhanced by the Integrated Live Charging Map, the only one of its kind in Malaysia, featuring collaborations with major charge point operators (CPOs) like Gentari, JomCharge, and Carput Zap. With over 1,900 charging points or 85% coverage of all public chargers nationwide, drivers can locate, navigate, and pay for charging—all within the car’s system.
For audiophiles, the Premium variant boasts a 16-speaker Flyme Audio System, including driver-side headrest-mounted speakers and WANOS Surround Sound for an immersive experience. Coupled with 256-color ambient lighting, the cabin becomes a space where luxury meets technology.
Style with Purpose
The Proton e.MAS 7’s sleek aerodynamic profile, with a drag coefficient of just 0.275cd, isn’t just for looks—it also enhances efficiency. Standout exterior features include:
• Concealed Door Handles: Automatically deployed when the key fob is detected, adding a touch of sophistication.
• 3D LED Taillights: Featuring 274 integrated light sources with animation effects.
• Active Grille Shutters: Adjust automatically for better aerodynamics and energy efficiency.
Every design element serves a purpose, combining aesthetics with practicality to deliver an EV that turns heads while excelling in performance.
Spacious Comfort Meets Practicality
With a best-in-class 2,750mm wheelbase and flat-floor design, the e.MAS 7 offers unmatched interior space. Passengers enjoy ample legroom, while 33 storage compartments and a maximum cargo capacity of 1,877 litres make it incredibly versatile. The front seats, equipped with ventilation, can fully recline, providing enhanced comfort during long drives.
Proton e.MAS: The Future is Now
The Proton e.MAS 7 isn’t just another EV, it’s a peek into the future. By integrating cutting-edge tech, robust safety systems, and dynamic performance, it offers a compelling alternative to rivals in its price range. Whether you’re a tech enthusiast or a discerning driver seeking unparalleled value, the e.MAS 7 delivers on every front.
Visit Your Nearest Proton e.MAS Dealer Today
Discover the future of driving at one of the 30 Proton e.MAS dealerships nationwide. Experience the e.MAS 7 firsthand, speak with well-trained sales consultants, and learn how to make the transition to EV ownership seamless.
The On-The-Road Price (without insurance) for the Proton e.MAS 7 is RM109,800 (Prime variant) and RM123,800 (Premium variant) but as part of the special launch offer for the first 6,000 bookings, there is a RM4,000 rebate, bringing the price to RM105,800 and RM119,800 respectively.
The first 6,000 bookings would also enjoy the Launch Power Packs, including a 7kW home charger, V2L adaptor, unlimited internet for 5 years as well as a 6-year unlimited mileage warranty for the vehicle, plus an 8-year/160,000 km warranty for the high-voltage battery.
Bookings are open at Proton e.MAS dealerships or through the Proton e.MAS website. For added convenience, the Proton e.MAS App, available on major app stores, offers easy access to everything you need for your EV journey.
The Proton e.MAS 7 awaits—redefining the way Malaysia drives electric.
