Mazda had a great 2024 in the USA without selling any electric vehicles.
Mazda is on track for a record-breaking year in 2024, with sales in the United States surging by 18.6% compared to 2023. This impressive growth has solidified the automaker’s position as a key player in the competitive U.S. automotive market, all without offering a fully electric vehicle (EV) in its lineup.
This year’s performance is a remarkable turnaround for Mazda, especially when compared to 2019, when its U.S. sales hit a six-year low of 278,552 units. By 2024, Mazda’s sales volume has even outpaced luxury giants like BMW and Mercedes-Benz, although it still trails competitors such as Subaru, Kia, and Nissan.
Hybrid Crossovers Drive Mazda’s Success
Mazda’s growth in the U.S. has been fueled by its popular hybrid crossovers, particularly the CX-5, CX-50, and CX-30. Among these, the CX-5 remains the brand’s top-seller, with a redesigned version expected within the next two years, further boosting its appeal.
The strong consumer demand for these vehicles reflects Mazda’s ability to strike the right balance between affordability, performance, and efficiency. This hybrid-focused strategy has resonated with buyers looking for eco-friendly options without the need to switch to fully electric vehicles.
A Cautious Approach to Electric Vehicles
While many automakers are racing to electrify their fleets, Mazda is taking a more measured approach. The company plans to develop its own hybrid system to enhance its offerings before launching its first fully electric vehicle, targeted for release by 2027.
This cautious strategy reflects Mazda’s focus on long-term innovation and adaptability to shifting market trends. By expanding its hybrid lineup first, the automaker aims to bridge the gap between traditional internal combustion engines and the growing demand for EVs.
What’s Next for Mazda?
Mazda’s upward trajectory shows no signs of slowing. Tom Donnelly, president of Mazda’s North American operations, has forecasted that the automaker will deliver 450,000 vehicles by 2025, setting a new benchmark for the brand.
With its hybrid crossovers continuing to capture consumer interest and a long-term strategy for EV adoption, Mazda is well-positioned to maintain its momentum in the U.S. automotive market. The brand’s record-breaking 2024 serves as a testament to its resilience and ability to adapt in an ever-changing industry.
