Toyota is showing strong sales results for 2024, will it continue in 2025?
UMW Toyota Motor Sdn Bhd (Toyota) continued its impressive performance in November 2024, with total sales nearing 8,400 units. This achievement brings the year-to-date (YTD) total to approximately 89,500 units, underscoring Toyota’s strong market position in Malaysia.
Among the top-selling models for November were the Toyota Vios, Hilux, and Yaris. These vehicles reflect Toyota’s ongoing success in meeting consumer demands for efficiency, reliability, and advanced safety features. Additionally, the robust sales figures highlight the effectiveness of Toyota’s Multi-Pathway strategy, which caters to a wide range of customer needs.
Moreover, the brand hosted the Toyota Skill Contest 2024 on 16 to 17 November at its Shah Alam headquarters. Since its inception in 1993, this annual event has emphasized Toyota’s commitment to nurturing excellence.
Themed “Customer Delight Through Quality Sales and Services,” the 2024 contest aimed to enhance customer trust and loyalty by recognizing and rewarding outstanding skills among dealer staff in sales and service roles. The event showcased Toyota’s enduring dedication to continuous improvement and customer satisfaction.
Participants also competed across 10 categories, highlighting initiatives such as the Toyota Technical Education Program (T-TEP) and Toyota’s multi-pathway approach to achieving carbon neutrality. Cash prizes exceeding RM100,000 were awarded to winners, further motivating participants to uphold Toyota’s high standards of quality and service.
On top of that, Toyota continues to captivate customers with its “Discover Joyful Exclusives” campaign, running throughout December 2024. This promotion offers significant savings, including discounts of up to RM10,000 and monthly payments starting as low as RM658 on select models like the Vios, new Yaris, Corolla, and Harrier.
For the recently launched 2025 Corolla Cross, Toyota is offering an early bird promotion worth up to RM3,000, available until 31 December 2024. This exclusive deal provides an excellent incentive for customers to experience Toyota’s innovative SUV and is a must grab deal for customers interested in its quality and reliability.
To ensure affordable maintenance, UMWT also offers the Toyota Service Savers program. Starting at just RM31 per month, this program provides cost-effective and convenient vehicle care, further enhancing the value of Toyota ownership so all customers in Malaysia and globally always have peace of mind.
Through strong sales, innovative events, and customer-centric promotions, Toyota continues to solidify its position as a leader in Malaysia’s automotive industry. Will the brand be able to do even better next year?
