While the Toyota Hilux is fine here, a Rangga may be even more lucrative for the brand
In October 2024, Toyota introduced the Hilux Rangga, a new entry-level pickup truck based on its popular Hilux model, in Indonesia. The vehicle is aimed at boosting Toyota’s presence within the country’s small business sector and among private buyers, offering a versatile and reliable solution for various needs.
The launch of the Hilux Rangga marks an important step in expanding Toyota’s pickup truck lineup in Indonesia, a market with strong demand for such vehicles. The Hilux Rangga is produced and imported by PT Toyota-Astra Motor (TAM), Toyota’s local distributor in Indonesia.
Moreover, TAM describes the new model as both functional and adaptable, designed not only to meet the needs of businesses but also to serve as a practical choice for personal use. The vehicle offers two engine variants: a 2.0L 1TR-FE petrol engine and a 2.4L 2GD-FTV diesel engine, catering to a wide range of customers with differing performance preferences and fuel requirements.
Similar to other Hilux models, the Rangga is imported as a built-up unit from Thailand, where it is assembled. This new model seeks to fill the gap left in the local market by the discontinuation of the locally manufactured Kijang-based pickup truck around 20 years ago. According to TAM, the Hilux Rangga will benefit from a robust conversion ecosystem.
On top of that, the company plans to collaborate with more than 70 trusted local bodybuilders, ensuring the availability of quality customizations for various business needs. Pricing for the Hilux Rangga is positioned to appeal to entry-level customers. The 2.0L petrol version with a manual transmission is priced at IDR 189 million (approximately RM55,176), while the higher-end 2.4L diesel model is available for IDR 245 million (around RM71,675).
In comparison, the more premium single-cab Hilux with a 2.4L diesel engine is priced significantly higher at IDR 408 million (roughly RM119,005). This strategic move by Toyota reflects its ambition to cater to a broader market in Indonesia, targeting small business owners who require dependable transportation at an affordable price, while also appealing to private buyers looking for a versatile vehicle.
With the Hilux Rangga, Toyota aims to further strengthen its position in the Indonesian pickup truck market. So will Malaysia be the next market to receive this model? Let’s wait and see.
