Casio Celebrates 50 Years of Innovation with New “Zero to One” Watch Series
Casio Computer Co., Ltd. has unveiled five special edition watches, the “Zero to One” series, marking the 50th anniversary of Casio’s entry into the watchmaking world. Spanning five of its top brands—CASIOTRON, G-SHOCK, EDIFICE, PRO TREK, and BABY-G—these watches embody Casio’s founding philosophy of “making something from nothing” and exemplify its ongoing commitment to innovation. Each watch in the series represents a piece of Casio’s rich heritage while also showcasing the company’s forward-thinking approach to timepiece technology.
These watches are now all available for purchase in Malaysia via authorised dealers and via the e-commerce website and prices range from RM699 to RM3,845 for each.
A Legacy of Innovation: Casio’s Journey from the CASIOTRON QW02 to Today
Casio revolutionized the watch industry in 1974 with the CASIOTRON QW02, the world’s first digital watch equipped with an automatic calendar function. This groundbreaking model eliminated the need to manually adjust the calendar every month, offering convenience and functionality that paved the way for future developments in digital timekeeping. Over the past five decades, Casio has continuously introduced innovative features, from solar charging and standard time radio wave reception to smartphone connectivity.
The “Zero to One” Collection: Five Watches, One Vision
Each watch in the “Zero to One” collection is inspired by a popular model within its respective brand. The new designs incorporate a sleek black-and-gold color scheme, symbolizing “the first flicker of light breaking the darkness” and Casio’s commitment to ongoing innovation. The watches feature distinctive design elements, including a binary motif of 0s and 1s on various components, a nod to Casio’s origins in the world of electronics and digital technology. A unique 50th-anniversary engraving appears on each model, underscoring its commemorative value.
“Zero to One” Lineup: Detailed Look at the Anniversary Models
Here’s a closer look at each of the five “Zero to One” models:
1. CASIOTRON TRN-50ZE
• This tribute model reimagines the design of Casio’s original CASIOTRON QW02. It combines classic aesthetics with modern technology, incorporating standard time radio wave reception, Mobile Link connectivity, and solar charging. A striking gold-colored link engraved with “50th ANNIVERSARY” stands out on the black band, symbolizing Casio’s golden jubilee.
2. G-SHOCK GMC-B2100ZE
• Known for its durability, this G-SHOCK model is based on the full-metal, shock-resistant GMC-B2100. Featuring an octagonal bezel and adorned with a transparent 0s and 1s motif around the face, the GMC-B2100ZE balances rugged style with technological prowess. A single gold IP-treated link engraved with “50th ANNIVERSARY” adds a celebratory touch.
3. EDIFICE EFS-S640ZE
• Reflecting the EDIFICE brand’s focus on “Speed and Intelligence,” the EFS-S640ZE incorporates carbon-fiber materials and Italian-made Alcantara on the band loop. The gold-colored metal loop engraved with “50th ANNIVERSARY” is a standout detail on this sleek, black timepiece, representing Casio’s commitment to style and performance.
4. PRO TREK PRW-6900ZE
• Designed for outdoor enthusiasts, the PRO TREK PRW-6900ZE features an octagonal face and a Field Composite Band that combines resin and metal for enhanced durability. Bio-based resin, an environmentally friendly material, is used in key resin components, aligning with Casio’s commitment to sustainability. The watch includes a gold IP link engraved with “50th ANNIVERSARY” on the band.
5. BABY-G BGD-S565ZE
• The BGD-S565ZE is based on the iconic BGD-565 model from the BABY-G line, which is known for its compact, shock-resistant design tailored for women. This anniversary model is the first BABY-G to incorporate bio-based resin and Tough Solar charging, making it both eco-friendly and efficient. Gold IP-treated band rings engraved with “50th ANNIVERSARY” complete the design, adding an elegant touch to this functional watch.
Casio’s Commitment to Sustainable Innovation
In line with global sustainability goals, Casio has integrated eco-friendly materials into the new “Zero to One” models. The PRO TREK and BABY-G models feature bio-based resin, demonstrating Casio’s focus on reducing environmental impact without compromising durability or aesthetics. These advancements reflect Casio’s forward-looking approach, combining style, sustainability, and innovation.
