Stellantis Opens First Multi-Brand Showroom In Malaysia Along Old Klang Road
The Allure Auto Old Klang Road Peugeot showroom will now house Leapmotor products too.
In a groundbreaking move that’s set to redefine the automotive retail landscape in Malaysia, Stellantis Malaysia has announced the grand opening of Allure Auto Old Klang Road. This state-of-the-art facility marks a significant milestone as the country’s first multi-brand showroom, housing both PEUGEOT models and the newly launched Leapmotor brand under one roof.
Located strategically on Old Klang Road, a bustling thoroughfare in Kuala Lumpur, this new dealership is poised to become a focal point for car enthusiasts and potential buyers alike. The spacious showroom can accommodate up to five vehicles, offering visitors an immersive experience with the latest PEUGEOT models and the all-new Leapmotor C10 electric SUV.
Jamie Francis Morais, Managing Director of Stellantis Malaysia, expressed his enthusiasm about this new venture: “I am delighted to introduce our first multi-brand dealership in Malaysia, Allure Auto Old Klang Road. This facility is designed to showcase our captivating range of PEUGEOT vehicles and the innovative all-new Leapmotor C10 electric SUV. Allure Auto has been a great dealer partner and this second outlet, with more to come, showcases their commitment to providing exceptional brand experiences to our customers and expanding our network nationwide.”
The showroom’s design reflects the modern aesthetics of both PEUGEOT and Leapmotor, creating a cohesive brand experience for visitors. Customers can expect a range of amenities designed to enhance their shopping experience, including a comfortable lounge area, a dedicated vehicle delivery bay, and an interactive configurator display. These features are aimed at elevating customer service and engagement to new heights.
Initially operating as a 1S dealership, Allure Auto Old Klang Road has ambitious plans for expansion. In the near future, it will be complemented by a service and spare parts facility (2S) in USJ 1, which will be shared with PEUGEOT Subang Jaya. This upcoming facility will be staffed by Stellantis-certified technicians, equipped to handle both PEUGEOT vehicles and the high-tech needs of the Leapmotor C10 electric SUV.
Mr. Lai Choong Yik, Director of Allure Auto, highlighted the strategic importance of the location: “Old Klang Road has long been recognised as a pivotal location in Kuala Lumpur. With the establishment of Allure Auto Old Klang Road, we are strategically positioned to bring the brand closer to our valued customers and enthusiasts.”
This expansion is part of Stellantis Malaysia’s broader network growth strategy, signaling the company’s commitment to enhancing its presence in the Malaysian market. By offering a multi-brand experience, Stellantis is catering to diverse customer preferences and embracing the growing interest in electric vehicles represented by the Leapmotor C10.
For existing PEUGEOT customers, Allure Auto has ensured continuity of service by collaborating with nearby authorized PEUGEOT dealerships. This partnership will address any technical issues and provide comprehensive aftersales solutions, maintaining the high standards of service that PEUGEOT owners have come to expect.
As the automotive industry continues to evolve, Stellantis Malaysia’s innovative approach to retail with this multi-brand showroom sets a new benchmark in customer experience and brand representation. The opening of Allure Auto Old Klang Road not only expands Stellantis’s footprint but also introduces a fresh, integrated approach to car buying in Malaysia.
About the Author
Subhash Nair Written work on dsf.my. @subhashtag on instagram. Autophiles Malaysia on Youtube.
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