Honda SUV Lineup Named #1 in Brand Loyalty by J.D. Power
Honda was honored Sept. 25 as #1 in brand loyalty among mainstream SUV owners by J.D. Power. The award is based on the combined performance of Honda SUVs in the J.D. Power 2024 U.S. Automotive Brand Loyalty Study, including the Honda HR-V, CR-V, Passport, Pilot and all-electric Prologue.
“Owner loyalty is the most cherished measure of success in the auto industry which makes the J.D. Power Brand Loyalty award a special honor for Honda and our dealers nationwide,” said Jessika Laudermilk, assistant vice president of Honda Auto Sales. “Based on the efforts of Honda associates who create and build our rugged SUVs in America and our Honda dealers, we will continue to set the standard for exceptional value, sales and service that earn the loyalty of our customers.”
Meanwhile, did you know that the J.D. Power 2024 U.S. Automotive Brand Loyalty Study, now in its sixth year, measures the loyalty of vehicle owners by analyzing whether customers choose the same brand when trading in or purchasing their next vehicle. J.D. Power Awards are then presented to the brand that earns the highest loyalty rate in each of following segments: owners of mainstream and luxury SUVs, car and truck owners.
he award-winning Honda lineup includes the Civic and Accord, along with the HR-V, CR-V, Passport, Prologue and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan. The Honda electrified vehicle lineup includes the Prologue, the brand’s first battery-electric SUV, along with the Accord hybrid, CR-V hybrid, and new Civic hybrid which represented more than a quarter of Honda auto sales in 2023.
Additionally, Honda has been producing automobiles in America for over 40 years and currently operates 18 major manufacturing facilities in North America. In 2023, more than 99 percent of all Honda vehicles sold in the U.S. were made in North America, with about two-thirds made in America, using domestic and globally sourced parts.
