The Chery Group has seen some major success and it seems Malaysia is part of this success
The Chery Group has reached a significant milestone in its automotive journey by celebrating the production of its 15 millionth vehicle. This momentous occasion was marked by cars rolling off production lines simultaneously in four countries, namely, Egypt, Brazil, Kazakhstan and Malaysia. This achievement underscores the brand’s expanding presence in Malaysia too.
As part of its ambitious expansion across five continents, Malaysia serves as a crucial gateway to other right-hand drive markets. Over the past 27 years, Chery has leveraged cutting-edge technology and adhered to global standards, implementing world-class manufacturing processes.
Moreover, the simultaneous global celebration emphasises how Chery connects with drivers around the world, with Malaysia integral to the brand’s vision of innovation and excellence in the automotive industry.
During the global celebration, the Tiggo 8 rolled off the production line at Chery’s manufacturing facility in Brazil, contributing to the 15 million milestone. Chery’s extensive global presence, innovative R&D, and strict quality standards have allowed it to meet the diverse needs of international markets.
The Tiggo series has also emerged as a leading model, gaining trust in key regions like Brazil, South Africa, Saudi Arabia, and Ecuador. In Malaysia, the Tiggo 8 PRO was introduced in 2023 and is currently being assembled at the Inokom plant in Kulim, Kedah.
On top of that, known for its quality and performance, the Tiggo 8 series has received numerous accolades, including South Africa’s 2023 Motor Enthusiasts’ Choice award and Mexico’s Top Midsize SUV.
Since its first vehicle rolled off the line on December 18, 1999, Chery has consistently been China’s leading passenger car exporter for 21 consecutive years, expanding its business to over 100 countries and regions. From January to September 2024, the Chery Group sold 1,752,793 units, a 39.9 percent year-on-year increase, with exports reaching 829,353 units, reflecting a 24.5 percent year-on-year growth.
Chery’s dual-track strategy, targeting both domestic and international markets, has driven significant growth, with exports now accounting for nearly 50 percent of total sales. The company has excelled in both internal combustion engine (ICE) and new energy vehicle (NEV) sectors, with ICE vehicle sales increasing by 24.9 percent and NEV sales skyrocketing by 186 percent.
