Xiaomi defies expectations with their entry into the automotive industry.
In a surprising turn of events, Chinese tech giant Xiaomi has made significant strides in the automotive industry, with its smart electric vehicle (EV) business outperforming expectations in the second quarter of 2024. The company’s first EV model, the Xiaomi SU7 Series, has taken the market by storm, demonstrating Xiaomi’s potential to become a major player in the competitive EV sector.
Key Highlights:
- Record-breaking deliveries: Xiaomi delivered 27,307 SU7 Series vehicles in Q2 2024.
- Production ramp-up: The company aims to deliver 100,000 vehicles by November 2024.
- Expanded retail presence: 87 smart EV sales centers opened across mainland China.
- Technological advancements: Xiaomi unveils SU7 Ultra prototype, targeting Nürburgring lap record.
Xiaomi’s Rapid Growth in the EV Market
The Xiaomi SU7 Series has quickly gained traction since its debut, with monthly deliveries exceeding 10,000 units for two consecutive months. This rapid growth has prompted the company to initiate double-shift operations at its EV factory, accelerating production to meet increasing demand.
Xiaomi’s ambitious target of delivering 100,000 vehicles by November 2024 showcases the company’s confidence in its EV business. Furthermore, the tech giant has set its sights on delivering 120,000 SU7 Series vehicles for the entire year, indicating strong market potential and consumer interest.
Expanding Retail Presence and Customer Support
To support its growing EV business, Xiaomi has strategically expanded its retail footprint across mainland China. With 87 smart EV sales centers now operational, the company is well-positioned to drive continuous order growth and provide comprehensive customer support, including professional car protection services.
Technological Innovation and Performance
Xiaomi’s commitment to research and development is evident in its recent unveiling of the SU7 Ultra prototype. The company has announced plans to attempt setting a new lap record at the renowned Nürburgring Nordschleife circuit in October 2024, aiming to establish the SU7 Ultra as the fastest four-door electric vehicle on the track within the next decade.
AI Integration and Ecosystem Development
Leveraging its expertise in artificial intelligence, Xiaomi is enhancing its “Human x Car x Home” smart ecosystem. The company’s AI technology has been applied to various aspects of its EV offerings, including autopilot features, automated parking systems, and voice interaction capabilities via the Xiaomi AI assistant.
