Now Jaecoo has more reach towards potential customers in Malaysia
Federal Auto Group, a subsidiary of MBM Resources Berhad, is thrilled to announce its strategic partnership with Jaecoo Malaysia, highlighted by the opening of a new Jaecoo dealership at Menara MBMR. This collaboration represents a major milestone for Federal Auto, reinforcing its dedication to delivering a premium automotive experience to its valued customers.
The new dealership, operated under FA Sino Premium Sdn. Bhd., a subsidiary of Federal Auto Group, is designed to enhance customer satisfaction and provide exceptional service. “Establishing our first Jaecoo showroom at Menara MBMR is a nod to our origins. Federal Auto began selling cars at this prestigious location in Kuala Lumpur in 1970,” remarked Ms. Wong Fay Lee, Chairman of Federal Auto.
Moreover, with decades of experience in the premium automotive market, Federal Auto is well-equipped to meet customer needs, ensuring top-notch sales and aftersales services. The company also plans to launch a 4S outlet in Segambut by 2025.
Ms. Wong Fay Lee further praised Jaecoo’s efficiency, stating, “The Jaecoo team has demonstrated their capability and speed in establishing a distribution network and introducing their vehicle models to Malaysia. We are both proud and excited to embark on this partnership with Jaecoo Malaysia.”
On top of that, Jaecoo’s unique position as a challenger SUV brand, combined with Federal Auto’s extensive experience as a premium auto retailer, creates a powerful synergy. Emily Lek, Vice President of Jaecoo Malaysia, highlighted the alignment of their goals.
“Jaecoo’s role as an innovative SUV brand, alongside Federal Auto’s legacy in premium auto retail, makes this partnership a winning combination. We share a passion for excellence and long-term growth, and together, we aim to elevate the premium ownership experience for our customers.” She said.
This partnership is set to enhance the automotive landscape, offering a blend of Jaecoo’s fresh, dynamic SUV offerings with Federal Auto’s established reputation for premium service. Both companies are eager to set new standards in the industry and provide unparalleled value to their customers.
