Our VOTY 2024 pick for Electric Luxury SUV goes to the BMW iX xDrive50 Sport.
The Electric Luxury SUV award was created in response to the expanding range of luxury electric vehicles on the market. This particular category saw a huge expansion from Audi, Mercedes-Benz and BMW. After test driving entries from all three brands, we realised what defined the segment was the ability to stand out in terms of design and no car did that better than the BMW iX.
The variant we picked in particular was the iX xDrive50 Sport, which has since been upgraded with faster AC charging and re-specified to keep the pricing attractive. We still think the core of what makes this model relevant is still very much intact and believe it will continue to be one of the best selling cars in its class.
About VOTY 2024
The Allianz DSF.my Vehicle Of The Year (VOTY) Award ceremony is the first and only vehicle award event in Malaysia that does not hand out paid awards, nor does it charge winners or participating brands any fee whatsoever. Winners are allowed to use the VOTY event logo free of charge in all marketing materials. Event attendees are not even charged for their seat at the award presentation. All car manufacturers that operate in Malaysia are invited to participate free of charge. All they have to do is let our judges test drive their nominated vehicles.
The nominated vehicles must have been launched in Malaysia in the last 12 months and cannot be a localised minor facelift (body-kits, stickers, wheel upgrades, etc). All judging is independent and is put down to a vote before the winners are selected. Car manufacturers are not informed if they are winning or not before the event.
The judges for VOTY 2024 are Daniel Sherman Fernandez and Subhash Nair of dsf.my, Ross Hadi of gohedgostan.com and Joshua Chin of automacha.com.
