The pick-up truck we picked for VOTY 2024 is none other than the Ford Ranger Raptor Bi-Turbo Diesel.
The pick-up truck market was rather quiet in the last 12 months save for one rather loud launch – the biturbo diesel variant of the Ranger Raptor. Last year’s Pickup Truck of the Year was the Ranger Wildtrak and this year we feel the Ranger Raptor Diesel deserves a win. It adds all the bits we loved from the six-cylinder petrol Raptor but is introduced at a much more reasonable running costs due to a lower price tag, lower road tax and lower fuel consumption.
The Ranger Raptor continues to be a very appealing product in the market with no competition at all thanks to the serious performance chops that the engineers have given this model. It’s also not too exotic and can be used as a work truck if you own a small business that regularly requires some off-road or cargo carrying work.
About VOTY 2024
The Allianz DSF.my Vehicle Of The Year (VOTY) Award ceremony is the first and only vehicle award event in Malaysia that does not hand out paid awards, nor does it charge winners or participating brands any fee whatsoever. Winners are allowed to use the VOTY event logo free of charge in all marketing materials. Event attendees are not even charged for their seat at the award presentation. All car manufacturers that operate in Malaysia are invited to participate free of charge. All they have to do is let our judges test drive their nominated vehicles.
The nominated vehicles must have been launched in Malaysia in the last 12 months and cannot be a localised minor facelift (body-kits, stickers, wheel upgrades, etc). All judging is independent and is put down to a vote before the winners are selected. Car manufacturers are not informed if they are winning or not before the event.
The judges for VOTY 2024 are Daniel Sherman Fernandez and Subhash Nair of dsf.my, Ross Hadi of gohedgostan.com and Joshua Chin of automacha.com.
