Brunei is set to be the first foreign market expansion for Perodua this year
National automaker Perodua has given itself the new year’s resolution of ramping up its exports by 79 percent to 1,960 units this year, up from 1,094 units in 2023 as the compact car company aims to broaden its overseas Markets. Will the brand be able to achieve this goal? Let’s find out.
On 3 May 2024, Perodua had introduced the Alza AV and H variants, as well as the Axia AV and G to Brunei with a sales target of 120 units and 40 units respectively. Perodua also exports the Bezza 1.0L G to Brunei, where it aims to sell 300 units, bringing the expected total sales units sold in Brunei to 460 units in 2024. Not bad at all, honestly.
Moreover, for 2023, Perodua sold 300 Bezza 1.0L G to Brunei, making it the brand’s highest export market of 2023.
Perodua President and CEO, Dato’ Sri Zainal Abidin Ahmad said, “We foresee 2024 to be our first year of our export expansion as we are now at a point where the Malaysian automotive ecosystem would be able to cope with the ever-growing demand of our vehicles both within and outside the country.”
On top of that, he expects the growth in Perodua’s exports to continue as the company will be aggressively expanding its operations and its vendors’ production capabilities.
Dato’ Sri Zainal Abidin Ahmad continued, stating, “Brunei is the first export market we are expanding to without compromising domestic allocation of our vehicles. In fact, we have significantly reduced the waiting period for most of our popular models and even have ready stock for selected Models.”
“In addition, our targeted increase in exports will also give greater opportunities for our vendors to grow their sales volume in tandem with the need for spare parts,” he concluded.
On the newly launched Alza AV, H and Axia AV and G, the prices offered are B$30,900 (about RM108,511) for the AV, B$27,900 (roughly RM97,976) for the H, while the Axia AV is priced at B$21,900 (approximately RM76,906) while the Axia G is priced at B$17,900 (around RM62,859). The Bezza 1.0L G is priced at B$16,900 (about RM59,347). Prices listed above include road tax and insurance.
