The New Mitsubishi Triton and Xforce models get recognised and take home iF Design awards.
Mitsubishi Motors Corporation has been hard at work with rejuvenating their product line up and the results are starting to show. The all-new Triton, a rugged one-ton pickup truck, and the versatile Xforce compact SUV have clinched the prestigious iF Design award, which is judged by a panel of 132 international design experts.
The All-New Triton
As a global strategic model, the all-new Triton builds upon Mitsubishi Motors’ rich heritage in pickup trucks. Embodying the Beast Mode design concept, it exudes toughness and strength while boasting an imposing yet agile demeanor. Inside, drivers are treated to a robust interior that prioritizes functionality without compromising on comfort, ensuring a commanding driving experience in any terrain.
The All-New Xforce
Compact yet remarkably spacious, the all-new Xforce redefines urban mobility with its blend of comfort and practicality. The Silky & Solid design concept lends it an air of sophistication, with a stylish exterior that exudes both elegance and ruggedness. Inside, cutting-edge technology seamlessly integrates with premium craftsmanship, offering drivers a futuristic cockpit designed for maximum convenience and connectivity.
Seiji Watanabe, division general manager of design at Mitsubishi Motors, expressed profound gratitude for the prestigious honor bestowed upon the Triton and Xforce. He highlighted the unique character of each model, which resonated with the discerning tastes of customers worldwide. With the iF DESIGN AWARD 2024 serving as a driving force, Mitsubishi Motors is poised to introduce these exceptional vehicles to even more enthusiasts, setting new benchmarks for excellence in the automotive industry.
About Mitsubishi Motors and the iF Design Awards
Mitsubishi Motors has long been synonymous with adventurous mobility lifestyles, igniting the spirits of drivers and passengers alike with its dynamic vehicles. Rooted in a legacy of 70 years of excellence, the company consistently delivers reliability and excitement by staying true to its core values of dynamic strength, robustness, and authenticity
The iF DESIGN AWARD stands as a testament to outstanding design, and Mitsubishi Motors’ recent accolades underscore its prowess in this arena. With over 11,000 entries from 72 countries vying for recognition, the Triton and Xforce stood out among the crowd, impressing a jury of 132 international design experts with their innovative concepts and impeccable execution.
