The Jaecoo J7 off-road SUV is now ready to take on the Malaysian roads as well
The mystery around a large black box at The Waterfront at Desa ParkCity for the past two days has finally been solved with the reveal of Malaysia’s newest and highly anticipated off-road SUV, the Jaecoo J7. Now that the SUV has officially made itself known to the public following a media reveal not too long ago, let’s talk more about it.
Shown to the public for the first time at the Jaecoo Premiere Experience, the J7 is the first model from the premium off-road SUV brand slated to be launched officially in Malaysia in the first half of 2024. Malaysia will be the first country in Southeast Asia to receive the J7, following a global rollout in Eastern Europe, Asia-Pacific, and the Americas.
Moreover, speaking about the opportunity the brand sees in Malaysia, President of Jaecoo Malaysia, Leo Chen, shared, “The Jaecoo brand was conceived based on insights about an emerging consumer group – fearless, trailblazers, ambitious individuals. After a great deal of research and analysis, we believe that Jaecoo will capture the attention of this new unconventional consumer group, which we call the new urban elite.”
“They are young at heart, successful in their careers and in life. At the same time, they want to enjoy good quality of life and express their individuality through unique experiences.” He added.
Carving its profile as an off-road SUV brand with a refined urban appeal, Jaecoo aims to challenge the status-quo and elevate the playing field, evident with its “From Classic, Beyond Classic” brand philosophy.
On top of that, Jaecoo’s debut is timely as Malaysia experiences growing demand for SUVs. According to the Malaysia Automotive Association, SUVs comprised nearly 30 percent of the passenger vehicle market share in 2023, and that trend is expected to continue and even increase into 2024 and beyond.
The brand’s debut is poised to be supported by a strong network of upcoming independent Jaecoo dealerships nationwide, promising a premium ownership experience for customers. “Jaecoo blends attainable luxury, off-road functionality, and intelligent technology for fans who enjoy adventures off the beaten track and exploring new experiences.” explained Vice President of Jaecoo Malaysia, Emily Lek.
The Jaecoo J7, the brand’s flagship SUV, is designed for superior engine performance, equipped with best-in-class fuel efficiency, and enhanced safety features. The J7 also features creature comforts such as a 540-degree camera, a 14.8 inch high-definition infotainment display, Apple CarPlay and Android Auto and many more features.
