Honda Malaysia is the number 1 non-national car seller so can it achieve this goal?
Honda Malaysia has officially announced its 2024 business direction underpinned by a positive outlook, aiming to achieve a set sales target of 95,000 units with 12.8 percent market share for the year. With its strategic plan for 2024, which includes launching two new models, the brand is ready to continue embracing the evolving automotive landscape.
For 2024, Honda Malaysia aims to further emphasise its e:HEV technology in the market. The incorporation of this two-motor hybrid system into Honda models provides a range of exciting options to meet the evolving customer demands. It fulfils the needs of those who seek a car that integrates fuel efficiency with a new level of fun driving.
Moreover, moving forward, Honda Malaysia will also bring on stream a multitude of business activities to increase its sales momentum, including enhancing prospecting activities, expanding collaborative sales campaigns, and promoting the benefits of its comprehensive automotive Insurance plan, Honda Insurance Plus (HiP).
Honda Malaysia will also continue emphasising its HondaTouch application that provides added convenience for customers to access vehicle service information, vehicle assistance, and updates right at their fingertips. To cater to the growing demand in the used car market, Honda Malaysia is expanding the Honda Certified Used Car (HCUC) network to 32 sales hubs nationwide.
This expansion provides customers an accessible and trustworthy platform to purchase verified, pre-owned Honda cars or trade in their existing ones. A special campaign will be held at all 32 sales hubs from 16 to 18 March 2024 to amplify awareness of this expansion. The campaign will feature various exciting activities and offer rebates worth up to RM1,000 for customers to enjoy.
On top of that, on the after-sales services front, Honda Malaysia remains committed to following through with the transformation and upgrades of its Service Centres to One-Stop Centres to provide the utmost convenience to customers. This means that the brand will be firing on all cylinders to ensure it achieves this challenging but ultimately achievable goal.
The 2024 strategic business direction laid out by Honda Malaysia enables the brand to maintain its commitment to delivering products, sales and after-sales services of the highest quality for customers.
With these plans in place, Honda Malaysia is confident in achieving this year’s sales target and looks forward to making 2024 a thrilling year for both the company and the market. What do you think? Is the brand aiming too high or just high enough?
