Here’s the 2023 full report of Malaysia’s latest electric car brand arrival, smart.
In 2023, smart, the innovative leader in electric vehicle technology, celebrated a year of unprecedented achievements, solidifying its global presence and garnering accolades for its cutting-edge products. With a renewed focus on sustainability, safety, and innovation, smart has exceeded expectations across key markets, demonstrating a commitment to a brighter and greener automotive future.
Global Expansion, Local Excellence
smart’s unwavering commitment to a “China-Europe dual-Home” global development strategy has propelled its footprint to 22 countries and regions, spanning China, Europe, the Middle East, Southeast Asia, and South Asia. The launch of the smart #1 in 10 European markets within 10 months signifies the brand’s rapid global expansion. Furthermore, strategic partnerships in Southeast Asia, such as the collaboration with PROTON, highlight smart’s dedication to strengthening its position in key markets.
Environmental Stewardship and Corporate Responsibility
Embracing a policy of sustainable development, smart has pioneered a scientific whole-vehicle lifecycle carbon footprint accounting system. The smart #1 has earned authoritative certificates for both battery and vehicle carbon footprint, setting a benchmark for environmentally friendly practices. This approach not only enables smart to enter global markets with a lower carbon footprint but also contributes to the transformation of local automotive industries toward sustainability.
Innovative Technology Driving Evolution
Smart’s commitment to people-oriented technology is evident in the rapid growth of its all-electric product portfolio. The smart #3, launched in 2023, showcases the brand’s dedication to software-defined vehicle technology, from Advanced Driver Assistance Systems (ADAS) to intelligent cockpits. Five Over-The-Air (OTA) updates within a year demonstrate smart’s industry-leading pace in product evolution, enhancing customer satisfaction and maintaining a competitive edge.
Intelligent Driving and Cockpit Experiences
Smart’s prowess in intelligent driving capabilities is exemplified by the successful launch of smart Pilot Assist 2.0 in October 2023, with Pilot Assist 3.0 set to elevate the brand’s standing in the industry by the end of 2024. The announcement of featuring the AMD V2000 chip in smart’s intelligent cockpit positions the brand as the world’s first new energy auto brand to offer an immersive cockpit experience, setting new benchmarks in the automotive industry.
Confidence from Global Capital Markets
Building on its momentum over the first five years of the brand’s transition to all-electric, smart has attracted significant attention and favor from global capital markets. Series-A funding led by Tianqi Lithium, with an investment of $150 million, has propelled smart’s valuation to exceed $5 billion, affirming the brand’s solid foundation for further growth and innovation.
